Travel and Leisure
ICR's Travel and Leisure Practice provides creative research solutions both nationally and globally for your travel-related business challenges. We provide our clients with critical information about their market - whether it's business travelers, vacationers, or travel agents. We work with airlines, national and local transit systems, tourist attractions and resorts, and restaurants to provide cutting edge information that feeds into action planning.
Whether your research objective is to understand customers' product and service needs to assess customer satisfaction, or to estimate the size of your target market and market share, we make a commitment to provide accurate, up-to-date, and cost-effective information that will empower you to make sound, strategic business decisions.
The Right Solutions
At ICR we identify and provide actionable research solutions that meet your specific needs. Working with a small client service team, you will be able to draw upon the full range of experiences and skills that only ICR can provide. Among the areas in which we can provide expert assistance are:
Whether your research objective is to understand customers' product and service needs to assess customer satisfaction, or to estimate the size of your target market and market share, we make a commitment to provide accurate, up-to-date, and cost-effective information that will empower you to make sound, strategic business decisions.
The Right Solutions
At ICR we identify and provide actionable research solutions that meet your specific needs. Working with a small client service team, you will be able to draw upon the full range of experiences and skills that only ICR can provide. Among the areas in which we can provide expert assistance are:
- New Product Development
- Brand Image and Strategy
- Customer Loyalty and Retention
- Ad Testing / Tracking
- Strategic Market Analysis (Positioning, Brand Equity, Segmentation)
- Market Share and Sizing
