At ICR, we have a dedicated team of specialists supporting companies ranging from established industry leaders to venture-capital-funded start-ups, addressing everything from handheld wireless devices and Internet and cable services for consumers to enterprise software and infrastructure.

Our work has touched the center of many of the key trends in technology over the last decade, including

• Unified messaging (integration of voice and e-mail)
• Enterprise management solutions for small and medium business
• Application hosting services
• Lights-out remote data center management
• New online services and wireless tools for consumers
• Identify theft and security
• Outsourcing

 

We define Technology to include business and consumer products for major markets in North America, Europe, Latin America, and Asia/Pacific including Japan, India and China. We conduct focus groups, in-depth interviews with executive decision-makers, Web, phone, mail and hybrid survey designs as well as secondary analysis. We have extensive experience in research among US Government program managers and CIOs.

The key strengths of this team include:

• Interdisciplinary background
• More than two decades of experience in research on technology products, services and markets

 

Our work in this area includes:

• Product concept development and pricing
• Managing in-market tests of new concept prototypes
• Market opportunity sizing and forecasting
• Product positioning and advertising research
• Research support for customer loyalty and acquisition programs
• Customer satisfaction studies and report cards.