Representing a Multi-Cultural Population

Multicultural respondents are fast-becoming a vital segment of market research. The U.S. Census Bureau projects that Hispanics and African Americans together will comprise 39% of the U.S. population by the year 2050.



We at ICR are aware of this and other trends in Multicultural Marketing, and are pleased to offer various multicultural options for your market research needs. ICR has a dedicated team of bilingual interviewers and equips them with sophisticated CATI software to be able to conduct any survey in multiple languages and even be able to toggle back and forth between two languages, if appropriate.

With Hispanics projected to be the most rapidly growing ethnic segment, ICR is proud to be a leader in public opinion and market research on the Latino population.  We recently announced the launch of our Hispanic omnibus, HispanicEXCEL