The "Digital Life in America" survey, which is the first installment in what will be a quarterly series of surveys, is being released in anticipation of Ziff Davis Media's popular consumer electronics event, DigitalLife. Heading into its second year, DigitalLife -- which will be held October 14-16, 2005 at the Jacob K. Javits Convention Center in New York City -- provides a unique opportunity for consumers to preview these products and, in many cases, purchase them directly from the show floor.

Past and Future Product Purchases

During the first six months of 2005, Americans said their households bought digital cameras, desktop PCs and MP3 players more than the other digital technology products included in the survey. By the end of 2005, and in time for the important holiday buying season, the study reveals that twice as many Americans expect to get video game consoles for their households as acquired them in the first half of the year (11 percent compared with 6 percent). Furthermore, sales of digital video recorders and Internet-based telephone services (VoIP) will grow.

Current Digital Electronics Owners Buy More Than Others

Prior ownership of digital electronic products can be a good indicator of intent to acquire related goods. For example, ownership of a satellite radio device is one of the best predictors of the intent to acquire many other digital electronics products including MP3 players, flat-panel TVs, photo printers, digital video recorders, VoIP, video game consoles and other satellite radio devices. And MP3-player owners are far more likely to expect to get a desktop PC in the next six months than Americans overall (24 percent compared to ten percent). An impetus for new desktop PCs is that MP3 users need to quickly download and archive vast quantities of music files.

Feared Obsolescence Not a Challenge to Adoption

The "Digital Life in America" Study confirms that Americans already own and, by the end of 2005, expect to purchase many more digital technology products. While many of these products have a short life cycle and are constantly updated with new and advanced technologies to improve their performance, the study demonstrates that Americans' awareness of this fact -- particularly as it relates to desktop PCs, digital cameras and photo printers -- will not stop them from purchasing these devices.

Survey Method

The "Digital Life in America" survey was conducted June 17-21, 2005 via a telephone survey among 1,016 adults age 18 or older by ICR, a research company in Media, PA. The results are projectable to the U.S. adult population.

About Ziff Davis Media Inc.

Ziff Davis Media is a leading integrated media company serving the technology and videogame markets. The Company is an information services provider of technology media including publications, websites, conferences, events, eSeminars, eNewsletters, custom publishing, list rentals, research and market intelligence. In the United States, the Company publishes 10 magazines including PC Magazine, Sync, ExtremeTech, DigitalLife, eWEEK, CIO Insight, Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U.S. PlayStation Magazine. The Company exports the power of its brands internationally, with publications in 40 countries and 20 languages. Ziff Davis leverages its content on the Internet with a network of highly-targeted technology and gaming sites including PCMag.com, eWEEK.com, ExtremeTech.com and 1UP.com. The Company also produces highly-targeted b-to-b and consumer technology events including DigitalLife. With its main headquarters and PC Magazine Labs based in New York, Ziff Davis Media also has offices and lab facilities in the San Francisco and Boston markets. Additional information is available at http://www.ziffdavis.com.