PRESS RELEASE
For Immediate Release
Contact:  Melissa Herrmann
International Communications Research (ICR)
(484) 840-4300 ph
(484) 840-4599 fx
icr@icrsurvey.com
www.icrsurvey.com

ICR Announces the Launch of Hispanic Omnibus

Media, PA - December 20, 2004 - ICR is proud to announce the release of its nationally-representative HispanicEXCELsm, part of the highly regarded EXCELsm family of omnibus research services.   Based on the tremendous growth in the Hispanic population and the buying power they represent, many companies have embraced the need to survey this diverse group of Americans. 

HispanicEXCELsm is a nationally representative telephone omnibus survey of the Hispanic population designed to meet the standards of quality associated with more traditional research.  Each HispanicEXCELsm survey gathers 1,000 interviews over a two-week period to enable quick and cost-effective research to clients.  An omnibus is a survey where multiple companies combine their questions to form one survey.

ICRs experienced bi-lingual interviewers are equipped with questionnaires in either Spanish or English.  A sophisticated CATI software program allows these interviewers to toggle between Spanish and English versions permitting better comprehension and higher completion rates.  HispanicEXCELsm employs ICRs unique and proven sampling methodology which assures full representation of the US Hispanic population.

What is truly unique about this service is that it is nationally representative, which means we do not limit ourselves to surnames or major markets.  HispanicEXCELsm allows our clients to achieve quick turnaround on high quality and cost-effective research into this important group.

ICRs clients can use HispanicEXCELsm to field complete questionnaires or to track issues such as awareness, trial, and usage in the Hispanic population.

For more information please contact ICR at 484-840-4300 or www.icrsurvey.com

ICR is a nationally recognized research organization.  Through its research in over 70 countries worldwide, ICR provides marketing, messaging, product development, customer satisfaction/loyalty, branding, public relations and social science research.

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