FOR
IMMEDIATE
RELEASE
CONTACT: Andre Chon
AUS
ANNOUNCES NATIONAL SURVEY RESULTS FOR TRANSMISSION SYSTEM
UPGRADES
MOORESTOWN
,
NJ
-
March 8, 2004
Today, AUS Consultants released the findings of its national
survey involving transmission system upgrades at the National
Association of Regulatory Utility Commissioners Winter Committee
Meetings in Washington,
D.C.
The follow-up survey results showed that the level of
outage concern among consumers has dropped from about 55% in
November 2003 to about 49% in February 2004.
Consumers
memory of blackouts are fading fast, which may indicate a more
troubled road in financing the much needed national transmission
system upgrades, said Andre Chon, vice president at AUS
Consultants.
AUS
Consultants interviewed 1,009 consumers nationwide in its follow
up survey from its November, 2003 survey to assess the
willingness of customers to pay for the upgrade to the nations
transmission system to significantly reduce the likelihood of
power outages such as the Northeast blackout in August, 2003.
The
updated survey also found that less than 10% of respondents
indicated that residential customers should bear the burden of
the cost in improving the nations transmission system.
Two-thirds of consumers think the upgrade to the nations
transmission system should be paid for by entities other than
consumers such as government, utilities and big power
users. Fifty one percent of consumers felt that the
government and electric utilities should pay for upgrades.
This is a significant increase from the last survey that showed
45% felt the government or utilities should bear the brunt of
improving the power grid.
It
is interesting to note and confirm that time heals everything,
said Chon. Even with power reliability being one of the
most talked about topics in the industry, consumers are
increasingly more concerned about the effect on their pocket
book. Utilities and regulators may have a tougher time in
convincing consumers to pay for the bill.
However,
the study also found a strong correlation between consumers
concern about electrical outages and willingness to pay for the
necessary upgrades to the national power grid. Nearly
two-thirds of consumers who are extremely or very worried about
future outage are at least somewhat willing to pay an additional
10% over the next 10 years to upgrade the system. This compares
to less than half of consumers who did not express a concern
about outages.
What
the survey shows is that utilities and regulators need to do
more consumer education on the level of the investment needed to
improve the transmission system reliability assisted by the cost
and benefit analyses. As indicated in the November survey,
the updated survey showed more than 50% of consumers are at
least somewhat willing to pay a 10% increase in their electric
bills over the next 10 years to upgrade the nations power
system. Effective consumer education will increase
consumer support for funding the investment needed to increase
the level of our nations aging power system reliability,
says Chon.
Methodology
The
survey was conducted by ICR from February 18th to 22nd
and results are based on 1,009 nationally representative
telephone interviews and have a margin of error of plus or minus
three percentage points. The study result is tabulated by
four regions (Northeast, North Central, South and West) and by
ten NERC regions.
About
AUS Consultants, Inc.
AUS
Consultants is a division of AUS, Inc., a
Moorestown
, N.J. based global market research and consulting firm.
Founded in 1967, AUS provides its energy and utility clients
with a wide range of sophisticated market research, systems, and
consulting services. AUS Consultants includes experienced
teams of economists, engineers, public utility rate specialists,
and valuation professionals. For more information, please
visit the companys Website at www.ausinc.com.
About
ICR
ICR
is a leading marketing research firm specializing in problem
definition, study design, data collection, analysis and
reporting, and multivariate support for the energy industry. Its
professional staff has extensive experience in utilizing a
variety of research methodologies to aid energy companies in
enhancing customer satisfaction. ICRs services also include
designing and implementing research programs that assist with
market assessments and strategic planning in the energy
industry.
More
information on AUS Consultants National Power Grid Upgrade
Survey may be found at www.ausinc.com
or by contacting Andre Chon at AUS Consultants at 856-234-9200 (achon@ausinc.com)
or Joe Jennings at 484-840-4390 (jjennings@icrsurvey.com)
for more survey results.
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