Homeowners Recognize Value of Experienced Lawn Care Service

Homeowners Recognize Value of Experienced Lawn Care Service

 

 

Survey Reveals 90 Percent of Homeowners Prefer Using Experienced Lawn Care

                       Professionals for Turf Issues
 
RESEARCH TRIANGLE PARK, N.C., April 24 /PRNewswire/ -- When it comes to
the health and maintenance of their lawns, many homeowners believe there to
be no substitute for professional experience. With the arrival of spring, a
lush lawn is top-of-mind - and homeowners know just who to call.
    In a recent nationwide survey conducted by International Communications
Research, 400 homeowners currently utilizing lawn care services were polled
to determine the motivating factors behind their decision to hire a lawn
care service provider. In the majority of surveys, there was a significant
emphasis on "experience."
    Results indicated that 90 percent of those polled cited the knowledge
and extensive qualifications of lawn care companies to identify and
properly treat for pests as key factors in their decision to hire the
service provider. In technical aspects, 86 percent of homeowners surveyed
believe that lawn care companies are better qualified to apply fertilizers
and pesticides.
    Developed by the Bayer Lawn Care Institute(TM), the survey provides
lawn care professionals with statistically backed insight as to the
expectations and service desires of homeowners - providing them with the
opportunity to enhance their business while meeting the expectations of
their customers.
    "Lawn care professionals receive significant training before attaining
industry certification to be a licensed turf care practitioner," says Tom
Shotzbarger, CTGP, Tomlinson Bomberger Lawn Care and Landscape Inc. and a
Bayer Lawn Care Institute(TM) Advisory Board member. "It's this experience
that customers value most and a significant factor in which services they
go with."
    According to Shotzbarger, "The aesthetic and financial value found in
the health of a homeowner's lawn requires an acute attention to detail in
order to maintain."
    Keeping this in mind, Shotzbarger notes this is where the value of
using a professional is most apparent. "The training and subsequent on-site
experience lawn care professionals receive ensures that they will be
capable of providing knowledgeable and thorough care of these properties
that will meet the homeowners' expectations."
    The telephone survey, conducted in June 2006, was developed by the
Bayer Lawn Care Institute(TM). The Bayer Lawn Care Institute was founded in
order to provide lawn care professionals with access to information and
resources that would enhance the quality of services provided to their
customers. In addition to conducting surveys such as this, the Bayer Lawn
Care Institute sponsors educational seminars, networking events and
maintains an active Advisory Board to keep abreast of issues lawn care
professionals face.
    Bayer Environmental Science is a business group of Bayer CropScience
LP, a member of the worldwide Bayer Group, a $27 billion international
health care and chemicals group based in Leverkusen, Germany. The Bayer
Group stock is a component of the DAX and is listed on the New York Stock
Exchange (NYSE: BAY) For more information on Bayer Environmental Science,
call 919-549-2000 or visit us online at www. bayerprocentral.com. Bayer
Environmental Science, 2TW Alexander Drive, Research Triangle Park, N.C.
27709.
    Forward-Looking Statements
    This news release contains forward-looking statements based on current
assumptions and forecasts made by Bayer Group management. Various known and
unknown risks, uncertainties and other factors could lead to material
differences between the actual future results, financial situation,
development or performance of the company and the estimates given here.
These factors include those discussed in our public reports filed with the
Frankfurt Stock Exchange and with the U.S. Securities and Exchange
Commission forward- looking statements or to conform them to future events
or developments.
 
 

SOURCE Bayer Lawn Care Institute