Eighty-Five
Percent of Small Businesses Expect to Grow, According to
the OPEN Small Business Network 2005 Semi-Annual Monitor
from American Express
NEW
YORK--(BUSINESS WIRE)--March 28, 2005--
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Two-Thirds
of Respondents Plan to Make Capital Investments
This Year; Nearly Two-Thirds of Women
Respondents Tap Business Mentors for Strategic
Guidance |
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Small
business optimism has risen sharply, according to the
OPEN Small Business Network(SM) 2005 Semi-Annual Monitor
from American Express.
Eighty-five
percent of small businesses report seeing growth
opportunities for their companies over the next six
months, up significantly from 72% in the spring of 2004
and 56% in the spring of 2003.
In
addition, more than half (57%) of businesses surveyed
say they expect their revenues to exceed last year's,
while 35% expect revenues to remain steady. Only 7%
expect revenues to fall short of last year's. On
average, small business owners expect their revenues to
grow by twenty percent over their current fiscal year.
"The
OPEN Semi-Annual Monitor results echo what we're hearing
every day from our customers: Small business owners
remain positive and focused on growing their
companies," said Susan Sobbott, president, OPEN
from America Express. "Capital investments are up,
and fewer firms are experiencing cash flow issues. This
is a winning combination that positions small businesses
nicely for growth."
According
to the survey, small business owners are finding it
easier to manage cash flow. Respondents reporting cash
flow concerns dropped to 50%, down significantly from
62% in both the spring of 2004 and 2003. Of those
reporting cash flow issues this year, 14% of business
owners say they are most concerned about accounts
receivable, while another 14% are concerned with having
enough cash on-hand to win new business. They are also
concerned by their ability to pay bills on time (12%)
and their ability to track cash flow (8%).
Business
owners say they will use a variety of tactics to address
cash flow crunches, including using personal or private
funds (28%), putting off purchases (18%; down sharply
from 31% last spring), obtaining and using a line of
credit (18%), using a charge or credit card (12%),
taking out a short-term loan (11%) or leasing, rather
than purchasing, business equipment (4%).
Interestingly,
women small business owners are more likely to use a
credit or charge card to address cash flow issues (19%),
compared to small businesses overall (12%).
Focused
on Growth, but Barriers Remain
With
owners focused on growth, two in three (66%) small
businesses report they plan to make capital investments
in the next six months. That number is up compared to
spring 2004 (59%) and spring 2003 (58%). Among these
businesses, new technology purchases - including PCs and
software - remain atop their list of capital
expenditures (43%), followed by office equipment
purchases (27%), office furnishings (17%), manufacturing
equipment (16%) and real estate purchases (14%).
To
handle business growth - or in anticipation of it -
firms are competing to attract the best employees with
benefits and other perks. Business with hiring plans are
more likely than others to offer paid vacations (59% vs.
52% of all respondents); paid holidays (57% vs. 50% of
all respondents); and flexible work hours (77% vs. 68%
of all respondents).
For
firms overall, however, the rising costs of those
benefits may represent a challenge to business growth.
Compared to a year ago, the number of firms offering
paid vacations has fallen to 52%, down from 56% in 2004;
the number offering paid holidays has fallen to 50%,
down from 57%; the number offering 401(k) plans has
fallen to 20% from 28%; and the number of firms offering
life insurance is now 17%, compared to 24% last year.
In
addition, respondents cite a number of barriers to
securing the financing they need to grow their business.
One in five (20%) say the size of their business is the
greatest barrier, followed by overwhelming paperwork
requirements (12%), a low credit score (11%), limited
knowledge of financing resources (8%) and lack of
documentation to support their loan application (6%).
Sixteen percent of small businesses report having been
denied a loan or line of credit.
Hiring
Plans Vary Widely by Region and Business Age
Businesses
with hiring plans report that their primary motivations
to add employees are to handle growing business and to
help increase business volume, both 76%. While optimism
about growth remains very high, businesses appear to be
keeping their hiring plans in check. Overall, 44% of
small businesses report plans to hire over the next six
months, steady compared to spring 2004 (46%), but up
from 35% reported in spring 2003.
Small
business hiring plans vary widely by region and by a
company's age. Businesses in the West are more likely to
have hiring plans (56%) than those in the North Central
states (46%), the South (44%) and those in the North
East (30%). In addition, start-up enterprises, defined
as companies in business for three years or fewer, are
more likely to have hiring plans than companies in
business for more than three years (64% vs. 40%).
Business
Owners Cite Investments, Networking and Mentors as
Routes to Growth
According
to the survey, 44% of small business owners plan to grow
their businesses by branching into new markets,
introducing new products or services and increasing
investments in the business.
Nearly
half of women-owned businesses (49%) will grow their
firms in a similar manner.
Among
business owners needing help with general business
decisions or searching for ideas to grow their
businesses, 52% turn to individual mentors; 51% look to
personal social networks; 44% use trade industry
associations; 36% use a business advisor; 31% use the
Internet and 27% use a local chamber of commerce.
Women
business owners are even more likely to cite mentors as
a source for strategic guidance on general business
decisions (63%), compared to small business overall
(52%).
"Women
entrepreneurs face unique challenges to starting and
growing their companies," said Sobbott. "For
example, our findings show that women respondents are
more likely to report cash flow concerns. So they're
turning to a variety of sounding boards for strategic
guidance. Mentors, as well as networking organizations,
serve as powerful resources who are helping women find
the right answers."
Asked
to name the business skills they would most like to
enhance, respondents focused on customer service as the
top choice at 71% - up significantly from 50% in spring
of 2004 - followed by marketing (67% up from 52% a year
ago), financial management/planning (49% up from 43% a
year ago), decision making (45% up from 32%),
negotiation (42% up from 33%) and human resources (29%
up from 22%).
Continuing
a steady, upward trend, 82% report using the Internet
for e-commerce, up from 73% last spring, 22% in 2003 and
23% in 2002. The number of companies that report using
the Internet for business activities remains steady
(82%), compared to spring of last year (83%). Similar to
last year, businesses report using the Internet to make
travel plans (57%); purchase office supplies and
equipment (50%); conduct marketing or industry research
(46%); market or advertise their business (42%); service
customers (42%); purchase goods from wholesalers (33%);
network with other small business owners (32%); sell
products or services (29%); hire staff (10%) and access
capital by applying for loans or credit cards online
(7%).
Survey
Methodology
The
OPEN Small Business Network Semi-Annual Monitor,
released each spring and fall, is based on a nationally
representative sample of 627 small business
owners/managers of companies with fewer than 100
employees. The survey was conducted via telephone by International
Communications Research (ICR) from February 9-
February 22, 2005. The poll has a margin of error of
+/-3.9%.
About
OPEN: The Small Business Network from American Express
OPEN:
The Small Business Network is a division of American
Express that offers small business owners a wide range
of tools, services and savings designed to meet their
evolving needs, including charge and credit cards,
convenient access to working capital and credit
information, enhanced online account management
capabilities and savings on business services from an
enhanced lineup of partners. To obtain more information
about the OPEN Network, visit OPEN.americanexpress.com
or call 1-800-NOW-OPEN to apply for a card or loan.
American
Express Company is a diversified worldwide travel,
financial and network services company founded in 1850.
It is a world leader in charge and credit cards,
Travelers Cheques, travel, financial planning, business
services, insurance and international banking.
Attention
Editors: Press release and additional press materials
can be found online at:
http://www.americanexpress.com/corp/pc/2005/osbn_sm1.asp
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