Contact ICR:

Michael Brenner

VP, Marketing

(484)-840-4300

info@icrsurvey.com

ICR Releases 2 Reports Presented at the 2006 AAPOR Annual Conference

Media, PA, [June 6, 2006] Today ICR released 2 reports presented at the May, 2006 AAPOR (American Association for Public Opinion Research) Conference in Montreal, Canada. The reports are a collaborative effort of team members David Dutwin, Jennifer Schmidt; Lori Robbins, and Melissa Herrmann who all attended the conference.

The first report is entitled Reporting Hispanics Based on Language and answers the question what is the proper percent of interviews conducted in Spanish?

The second paper is entitled Finding Converts: Who Becomes a Refusal Conversion and discusses an analysis on those who refuse surveys and what can be learned from data on those who ultimately convert to becoming a respondent.

To learn more about ICR, please visit www.icrsurvey.com

ICR, based in the Philadelphia suburb of Media, Pennsylvania, is a top-ranked and nationally recognized market research organization. ICR provides consulting and research to its clients on a wide range of issues including branding, market segmentation, customer and employee satisfaction, loyalty, advertising, public relations, multicultural and ethnic marketing, social science, public policy, and many others. ICRs family of omnibus services interviews more than 150,000 adults, 6,000 teenagers, 12,000 Hispanics and 6,000 small business owners and operators annually.

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