Great retailing brands deliver value by meeting customer needs across functional, image and emotional dimensions. ICR's Retailing Research focuses on measurement and diagnosis across these key performance components.  Our specialists apply a full range of research tools and experience to help retail clients grow share and improve profitability.

For 25 years, ICR has focused on many of the business issues that matter most to retailers:

• Customer retention and acquisition
• Consumer segmentation and brand positioning
• Consumer needs assessment
• Concept development and testing
• Advertising and promotion effectiveness
• Brand health tracking
• Market opportunity sizing and forecasting
• International expansion