White Papers, Reports and Links
- Focus on Consumers: Research Supporting the Conversion from Prescription to OTC Status (September, 2006) Edward J. Hass, Ph.D.
- Interviewing in The Face of Disaster - A Survey of Hurricane Katrina Evacuees presented at the May, 2006 AAPOR Annual Conference by The Henry J. Kaiser Foundation, The Washington Post and ICR's Melissa Herrmann and Lori Robbins
- Understand Consumer Motivations with Strategic Motivational Research by Turner Price
- Reporting Hispanics Based On Language presented at the May, 2006 AAPOR Annual Conference by Melissa Herrmann, Jennifer Schmidt and Lori Robbins
- Finding Converts: Who Becomes a Refusal Conversion presented at the May, 2006 AAPOR Annual Conference by David Dutwin, Ph.D. and Melissa Herrmann
- ICR Report: Growth of Multiple Cell Phone Ownership Within Households (April, 2006) by Barry Goodstadt, Ph.D.
- Discrete Choice Modeling: Analyzing & Predicting Consumer Decision-Making (February, 2006) by Steve Ballou, Ph.D. and Ed Hass, Ph.D.
- Developing Customer Insight: The Determination of Customer Preference (December, 2005) by Steve Ballou, Ph.D.
- Why Customer Satisfaction and Loyalty Research is Important (December, 2005) by Joe Jennings
- Four Calls or Less - A Dispositional Model of Pre-Election Polls (From Public Opinion Pros, November 2005) by David Dutwin, Ph.D. and Melissa Herrmann
- An Overview of Market Segmentation: Why You Should Consider It (November, 2005) by Ed Hass, Ph.D.
- Tips On Using Market Research for Public Relations (November, 2005) by Gregory Kohs
- The Differences Between Social Science and Traditional Market Research (November, 2005) By David Dutwin, Ph.D.
- The Promises and Pitfalls in Surveying Hispanics (November, 2005) By David Dutwin, Ph.D.
- Adjusting Marketing Research Approaches To Meet Pharmaceutical Industry Challenges (November, 2005) By Ed Hass, Ph.D.
- US Hispanics In-home Technology Slide Presentation (September, 2005)
- Teen Spending Study Slide Presentation (August, 2005)
- Sampling Tolerance Charts
Sampling Tolerance for survey percentages and Sampling Tolerances when comparing two samples.
- US Census "Statistics in Brief"
A supplement to the Statistical Abstract of the United States and presents national summary data and state population estimates.