You'll benefit not only from our extensive knowledge of each of the techniques but our experience in determining the right method for your project. Qualitative or quantitative, you'll find our methodologies are credible, accurate and reliable.

• Internet
• Telephone
• ICR Omnibus Services
• In-person
• Focus groups
• Focus group facilities
• In-depth interviews
• Mail
• IVR

Internet - Talk to your customers, your employees or a sample target audience. Data collection that can be transferred to CATI or CAPI studies that use sophisticated web software for reduced costs and multi-model interviewing.

Telephone - A speedy, accurate way to collect data using 250 telephone stations in 4 locations all equipped with CATI using supervisory and project management staff who are experts in collecting data, including data for multicultural studies.

In-person - Also known as intercept or door-to-door surveys. Respondents are interviewed on a wide range of topics in places from their homes to shopping malls to community parks using a network of nationwide interviewers with the experience to find the right respondents for your study.

Focus groups - A group of up to 12 individuals who represent your target audience provides in-depth understanding during a session with a skilled moderator to provide findings from a group dynamic. Transcripts and reports are provided with strategic insights for actionable results.

Focus group facilities - New facilities on the outskirts of Philadelphia offer a focus group room equipped with state-of-the-art capabilities to both record the group reactions and allow secluded viewing of the proceedings. The social and cultural diversity of the area provides ample resources to gather a well-rounded test audience to meet virtually any demographic or psychographic need.

In-depth interviews - Used to generate more complete knowledge from specialized populations or individuals, these interviews are conducted in person or by phone by our skilled interviewers and moderators who are trained to gather clear, complete information.

Mail - A structured approach, using a host of tracking measures, to maintain efficiency and reliability in various stages of a mail project so you may get the highest response rate possible to make smart decisions.

IVR/Interactive Voice Response - Purchasers of market research information continue the age old struggle of balancing high quality data collection with affordable costs. Many data collection techniques and systems have emerged, including Interactive Voice Response (IVR). ICR combines leading edge technology with experienced market research methodologies to yield truly effective research applications. Our successful IVR applications not only reduce overall costs, they create an environment to better understand and respond to customer needs.