At ICR, our PR & Advertising Research Team partners with public relations & advertising firms. We perform public opinion polling for PR firms to help them assess the mood of a target market. We help ad agencies craft successful messaging in support of a media campaign. We profile customers to learn how to better market to them. We investigate buyer and non-buyer behaviors and interests and evaluate and prioritize selling points and sales programs. We provide industry studies for specialty publications.

For our PR and advertising partners, we have surveyed diverse groups including:

• General Consumers,
• Demographic and Geo-targeted populations,
• Ethnic populations and other Low Incidence Groups,
• Small, Medium & Large Business,
• C-Level Executives, including those in Fortune 500 companies,
• Physicians, Nurses and other Health Care Professionals,
• Community & Key Opinion Letters, and
• Reporters.

Our experience in PR & Advertising research includes:

• Promotional surveys/surveys for public release,
• Market segmentation,
• Message testing and development,
• Pre & post campaign measurement,
• Brand/advertising awareness tracking,
• Attitudes and usage,
• Brand image, and
• Assessing the competitive landscape.