Public Relations/Advertising

At ICR, we perform public opinion polling for PR & advertising firms. Examples of our work include:

Assessing the mood of a target market Crafting successful messaging in support of a media campaign Profiling customers to learn how to better market to them Investigating buyer & non-buyer behaviors & interests Providing industry studies for specialty publications

Diverse groups are surveyed, including the following:

• General population, Demographic & Geo-targeted populations, Ethnic populations & other Low Incidence Groups, Small, Medium & Large Business, C-Level Executives, including those in Fortune 500 companies, Physicians, Nurses & other Health Care Professionals, Community & Key Opinion Leaders, & Reporters

Our experience includes:

• Promotional surveys/surveys for public release, Market segmentation, Message testing & development, Pre & post campaign measurement, Brand/advertising awareness tracking, Attitudes & usage, Brand image, & Assessing the competitive landscape