Public Opinion Polling

At ICR, we have a long tradition of public opinion research. This includes a wide range of polling, from 24 hour blitz polls on important issues and elections to very precise studies requiring high response rates and that require extended interviewing periods.

ICR has a wealth of experience in assisting clients with question design, ordering, and other methods to maximize data quality and integrity.

Our work covers a very wide range of topics, including:
  • Current health issues, e.g. SARS and the West Nile virus.
  • Education, including math and science excellence, support for library resources and parent satisfaction with local educational services.
  • Political polling, including tracking polls as well as issue-based surveys.
  • Healthcare quality and coverage.
  • Social issues such as religion and community involvement.