At ICR, we have a dedicated team of research experts who provide solutions to meet the research needs of pharmaceutical companies and of firms involved in formulating public policy. Our Pharmaceutical Research Team has experience across a wide variety of Rx and OTC products and other related healthcare issues.

Consumers/Sufferers Panel - ICR has access to over 60 ailment panels covering major ailments and markets worldwide.

We partner with clients focusing on healthcare issues ranging from leaders to startups in the following business categories:

• Pharmaceutical
• Medical Devices
• Biotechnology
• OTC
• Advertising Agencies
• Public Relations Firms
• Social Science/Public Policy

 

We have extensive experience conducting qualitative and quantitative research among the following stakeholder groups:

• Health Care Professionals
• Managed Care Payors
• Patients
• Low Incidence Groups
• Ethnic Populations
• Key Opinion Leaders

 

Our work in pharmaceuticals and biotech includes helping clients understand:

• General and therapeutic-specific health trends
• OTC product awareness, trial and usage
• Ethical product origination and stage II and III testing
• In-licensing evaluations to feed the pipeline
• Portfolio marketing analysis to maximize promotional spending
• Brand/Advertising Awareness Tracking
• Corporate Image
• New Product Development & Pricing
• Customer Satisfaction Tracking
• Brand Loyalty
• Brand Equity
• Behavioral Key Drivers
• Message Testing & Development