Media and Entertainment
ICR has worked with numerous media organizations such as the Washington Post, ABC News, NBC and others in assessing consumer behaviors and sentiment on various public policy and political issues.
Lastly, in the entertainment arena, clients include major studios, cable providers, and videogame system and game providers. Issues addressed include changes in television viewing habits, awareness of and receptiveness to new videogame systems, including price elasticity, and assessment of interest in new movie formats.
Our partners in the industry also include companies in the following areas:
- Broadcast and cable content providers