Media and Entertainment

ICR has deep and broad experience in the media and entertainment sectors. Our sister company, Centris, a technology research leader since 1997, launched the first omnibus consumer research program to focus on the household inventory of communication and entertainment products. Centris is a major research provider to the US cable, telecom, satellite, media and OEM markets.

ICR has worked with numerous media organizations such as the Washington Post, ABC News, NBC and others in assessing consumer behaviors and sentiment on various public policy and political issues.

Lastly, in the entertainment arena, clients include major studios, cable providers, and videogame system and game providers. Issues addressed include changes in television viewing habits, awareness of and receptiveness to new videogame systems, including price elasticity, and assessment of interest in new movie formats.

Clients include: Theme parks Cable channels Video production companies Entertainment networks

Our partners in the industry also include companies in the following areas:

• Entertainment
• Publishing
• Newspapers
• Broadcast and cable content providers