Home Improvement and Remodeling

Our Building & Remodeling Research Group combines ICR's heritage in market research with a dedicated team of research consultants who have been helping our clients meet the changing demands of the industry through:

  • Product Innovation & Testing
  • Consumer Tracking
  • Purchasing Drivers
  • User Attitudes, Behavior & Preferences
  • Customer Satisfaction
  • Brand Image / Awareness
  • Retail Tracking
  • Pricing Effectiveness
We specialize in both Business-to-Business and Consumer interviewing. Forty percent of our over 200 interviewers are specially trained to interview executive decision makers, middle management, small business owners and a wide range of technical professionals.

ICR uses this experience and knowledge of the home improvement industry to find and interview a multitude of respondents, including:

  • Contractors
  • Builders
  • Electricians
  • Plumbers
  • Retailers
  • HVAC Specialists
  • Wholesalers
  • Residential Consumers
  • Renters
  • Homebuyers
Our Building and Remodeling Group has experience with a broad range of construction products including:
  • Paint/Stains/Coatings
  • Flooring
  • Power/Hand Tools
  • Fenestration
  • Kitchen/bathroom fixtures
  • Lighting
  • Insulation
  • Roofing
  • Siding
  • Appliances