Healthcare / Health Insurance

ICR works with companies in both the public and private sectors in the areas of healthcare, health insurance and public policy.

Recent studies include: Trends in employer healthcare offerings Worksite health promotion study Mental health /attitudes toward the future Medical liability insurance satisfaction study PPO member satisfaction study Employer/broker market segmentation Caregiver study Employee benefit satisfaction Critical access hospital study H1N1 awareness/behavior study

ICR leverages the full spectrum of qualitative and quantitative approaches to address key issues, provide actionable results and support viable marketing strategy and strong business growth.

A wide range of studies/issues including:

• Segmentation and targeting
• Product profiling, launch and forecast
• Communications/advertising effectiveness
• Usage and attitude studies
• Brand trackers - awareness/perception/image/loyalty
• Competitive assessment
• Price elasticity

Clients cover a broad spectrum, and include private health insurers, employers, consultants, physicians, consumers/patients, as well as many academic, government and foundation entities.