At ICR, our Financial Services team has helped firms learn how to capture market share and build business, decide price points to keep the most profitable customers, determine the best product offering and evaluate advertising messages. Financial services firms have come to us for solutions for a quarter of a century.

Our financial partners include:

• Banks and Credit Unions,
• Credit/Charge Cards,
• Brokerages,
• Investment firms,
• Mortgage lenders,
• Accountants,
• Insurers and re-insurers,
• Major real estate brokers, and
• Government regulatory agencies.

Our financial services work includes providing strategic and tactical solutions for:

• Customer/Prospect Segmentation,
• Brand/Advertising Awareness Tracking,
• Corporate Image,
• New Product Development,
• Customer Satisfaction Tracking,
• Employee Satisfaction,
• Customer Relationship Drivers,
• Extending the Life of a Customer,
• Increasing Share of Wallet,
• Message Testing & Development, and
• Web Site Development.