It's no secret that the future belongs to companies that best understand their customers and deliver on the promise to meet customers' needs. To do that, issues that affect customer satisfaction, loyalty, repeat purchases and lifetime value must regularly be analyzed-especially in today's competitive environment. At ICR, we specialize in identifying how customer satisfaction and loyalty affect your business.

To deliver solutions to your toughest problems we:

• Design the best approach
• Collect information in a timely, cost-effective way
• Get the most accurate data to make informed decisions
• Put our knowledge and expertise to work to help you gain insight from the information
• Turn solutions into action to help you increase revenue and profits

Preference Formation/Loyalty Index-identifying and solving your toughest problems

Building a relationship with the customer requires the establishment of a mutual benefit.

We can help you develop a Loyalty Index that will:

• Identify customers who are loyal to your brand or company
• Determine those who are vulnerable to competitive pressure
• Discover which of the competition's customers may be receptive to your brand's offerings

Action planning-implementing solutions

After the development of models we'll:

• Help you implement the solution
• Meet with your internal Process Improvement team and other stakeholders to guide efforts by outlining priorities

Brand Loyalty Custom Research-identifying your brand's customers and why they stay loyal

There is no single standard approach to understanding brand loyalty. We believe:

• Each brand deserves its own investigation based on its specific needs and circumstances
• Components can range from a practical evaluation of features, such as price, to measuring the emotional appeal or status of the brand
• Research results can help you understand how to keep loyal customers and increase sales through them