Consumer Packaged Goods
ICR has helped our CPG partners address a number of issues, utilizing our extensive marketing and research experience to answer both strategic and tactical questions. Examples include:
Methodologies range from traditional quantitative and qualitative work to measurement of social networking activity and assessing the activity in online communities. Methodologies are tailored to the individual project but include:
- Market segmentation to identify the most likely prospects for conversion and loyalty, and to develop targeted marketing plans
- New product concept screening to evaluate potential of new ideas and aid in communications decisions
- Brand and advertising awareness tracking to evaluate effects of advertising and promotional campaigns
- Measuring consumer loyalty and its components
Methodologies range from traditional quantitative and qualitative work to measurement of social networking activity and assessing the activity in online communities. Methodologies are tailored to the individual project but include:
- Market segmentation
- Discrete choice and conjoint analysis
- Regression
- Perceptual and correspondence mapping
- Key driver analysis
- Constant Sum
