ICR's business-to-business practice focuses on gathering actionable information from business executives and professionals. Our clients appreciate our innovative methods of identifying and contacting respondents, as well as our practical, cost-effective approach to obtaining information to meet their business information needs.
Areas of expertise include:
- Employee Satisfaction
- Market Exploration & Competitor Assessment
- Brand Image/Awareness/Loyalty
- International Research
- User Attitudes, Behavior & Preferences
40% of our over 200 interviewers are specially trained to interview executives, IT professionals, middle management, business owners and a wide range of business professionals. Our vast network of online panel affiliates further allows us to target the most difficult to reach decision makers. In recent studies we have interviewed:
These individuals represent numerous industries, including:
- HR Managers/Benefit Managers
- Financial (CFO's, Banking Executives, Brokers, Risk Managers)
- IT (CIO's, IT Managers, Software/Hardware Decision-makers)
- Marketing/Advertising Executives
- General Management (CEO's and Administrators)
- Professional Services
Our business-to-business experts develop powerful new solutions to optimize market entry, expansion, product positioning and customer retention, as well as a number of other strategies. ICR's Small Business EXCEL is a small business omnibus, interviewing 500 small businesses a quarter. Clients have found this to be a valuable tool to obtain information quickly and cost-effectively.