At ICR, we've been delivering marketing research solutions since 1983. We've designed and implemented thousands of custom marketing and opinion polling studies for a diverse group of clients from not-for-profit to financial services firms, pharmaceutical to entertainment businesses and healthcare to media organizations. Not to mention business service companies of all kinds. We provide direction in product development, advertising, branding, customer satisfaction, customer loyalty and social science research. Our services meet demanding standards, delivering the accuracy and expertise you need.

At ICR, we emphasize problem definition and apply that understanding to the research design and data collection, analysis, interpretation, and reporting. Our professional staff represents a broad range of:

• Educational backgrounds,
• Research skills, and
• Specific industry experience.

You'll benefit from a research expert who will apply strategic thinking to your challenges. By understanding your objectives, we'll get your project off to the best start. We respond to your needs and provide you with insight into the crucial details.

We are a full service research firm. We conduct qualitative and quantitative research in virtually all major and most emerging markets in:

 
• North America,
• Europe, Latin America, and
• Asian/Pacific Rim.

Our special capabilities include:

• Telephone omnibus services and

• Advanced Research Methods group supporting data modeling and conjoint and discrete choice research designs.

 

ICR is ranked in the Honomichl U.S. Top 50 market research firms.

 

We're part of AUS, Inc., an economic consulting firm founded in 1967 and with nearly 700 full-time and part-time employees and offices in eight states.

 

Whatever solution you're after, we have the wisdom and experience to help you find it.