Teen EXCEL - Teen Omnibus Survey
 The ICR national teen omnibus study of 12- to 17-year-olds gets into the heads of Gen Y—representing 25 percent of the U.S. population who spend over $100 billion a year and who influence their parents to spend even more. Tech- and media-savvy, this multi-tasking generation is made up of individuals who see their friends as family. With ICR TeenEXCEL you can understand how your market position resonates with them.
Download our latest Report on Teen Spending Patterns.
ICR TeenEXCEL gives you a way to:
- Reach teens quickly at a fraction of the cost of a custom survey
- Conduct tracking studies
- Conduct last-minute studies
- Test new product concepts
- Develop databases or specific samples
- Conduct awareness, trial and usage studies
- Reach low-incidence populations
ICR TeenEXCEL offers these pricing features:
- Costs calculated on a per-question basis
- One standard banner of demographic points including sex, region, household income, age and disposable income
- Custom banners for an additional charge
- Discounts for sub-samples, multiple questions and multiple wave inserts
Sampling design consists of:
- 500 interviews each month
- A nationally representative sample of teenagers ages 12 to 17
- An even division of sample between 12- to 14-year-olds and 15- and 17-year-olds and males and females
- A balancing program to ensure that, when tabulated, the sample is reflective of the national teenage population
Respondent classification data and demographics include:
- Gender
- Ages 12 to 14 and 15 to 17
- Northeast, north central, south, west regions of the U.S.
- Disposable income
- Employment and source of income
- Household income (as reported by the head of household)
- Two optional banner points at no charge
Schedule:
ICR TeenEXCEL runs the first week of the month. Closing for questions is the last Friday of the preceding month. Closed-end results can be delivered as quickly as 2 days after interviewing ends. Open-ended results are delivered one week after that. |