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Contact:
Michael Brenner
(484)-840-4300
info@icrsurvey.com
Girl
Power: Teen Girls Spend More Than Boys
ICR
Teen Survey Highlights Buying Power and Source of Income
Media
,
Pennsylvania
, August 15, 2005A recent study conducted by ICR indicates
that teenage girls report outspending their male counterparts.
Teenage girls (12 to 17 years old) report spending $47 per week
vs. $45 per week for boys. And where do they get their
money? Most of the time, (87%) teenage girls get their
spending money from their parents vs. 77% of boys. A higher
number of teenage boys (25%) cite regular or part-time jobs as the
source of their income. But this gap is closing fast with
22% of girls also reporting that they have a regular or part-time
job the smallest gap in reported source of spending money in 5
years.
The current generation of teenage girls has tremendous buying
power, says Melissa Herrmann, EVP and Business Leader of ICRs
Teen Research Group. The evidence is starting to show up
in the numbers but we have seen this in qualitative studies for
the past few years.
Other
Key Findings:
-
More teenage boys (73% vs. 65%) get money from odd jobs and
the gap has grown in the last 5 years.
-
Teen Boys are more likely to get an allowance (40%) than teen
Girls (36%)
-
Older teens (15 to 17 years of age) spend $59 per week vs. $46 per
week for their younger counterparts (12-14 years of age).
But this gap has narrowed over the last 5 years.
The
ICR TeenEXCEL study was conducted by telephone from
March 16 to July 20, 2005, among a nationally representative
sample of 1,366 teenagers ages 12 to 17. The margin of error is
+/- 2.65 percent.
To
access the full survey results or to learn more about ICR,
please visit www.icrsurvey.com
ICR,
based in the
Philadelphia
suburb of
Media
,
Pennsylvania
, is a top-ranked and nationally recognized market research
organization in the business-to-business and consumer markets.
Through its research in the U.S. and over 70 countries worldwide,
ICR provides consulting and research insights to its clients on a
wide range of issues including branding, market segmentation,
customer and employee satisfaction, loyalty, advertising, public
relations, multicultural and ethnic marketing, social science,
public policy, and many others.
The
family of ICR omnibus services, which includes EXCEL,
TeenEXCEL,
SmallBizEXCEL,
HispanicEXCEL
and ICR
CENTRIS, interviews more than 150,000 adults, 6,000 teenagers,
12,000 Hispanics and 6,000 small business owners and operators
annually. Many of ICRs clients publish their research
several times per month in the New York Times, USA Today, the Wall
Street Journal, ABCNews.com and others.
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