TIME MANAGEMENT EXPERT REVEALS S.M.A.R.T. TIPS FOR SEIZING THE LONGEST DAY OF THE YEAR

BATTLE CREEK, Mich., June 17, 1999 -- What would most people do with an extra hour of daylight? A survey sponsored by Kellogg’s Smart Start cereal posed this question in celebration of the longest day of the year, June 21st, the day with an extra hour of sunlight. Not surprisingly, one in three people polled said they would like to use an extra hour outdoors for fun in the sun, at the beach or in the park.

To help people find the time to "Seize The Day" and make the most out of daylight savings time, time management expert, Jeffrey Mayer, author of Time Management for Dummies, and Kellogg’s Smart Start cereal, offer these S.M.A.R.T. tips:

Schedule an appointment with yourself. Take the time to concentrate on the tasks at hand without interruptions.

Make a list. Before calling it quits today, make a list of the things you want to do tomorrow.

Add fun activities. Thirty-two percent of Americans want to spend more time participating in outdoor activities, so plan some fun outings and do not let the summer slip away.

Review and renew. In the morning, review your to-do list and renew your commitment to accomplishing each task.

Time it right. Every person has a certain time of day at which they are the most productive. The morning is usually when most people are at their best.

"People are losing time worrying about the small things. By making a list and prioritizing, you will find more time to do the things you want to do," says Mr. Mayer.

To help you get started, Kellogg’s Smart Start cereal has created the "Smart Start™" daily reminder pad. This pad can be placed in the kitchen, next to the phone or on a desk, to provide a convenient way to make a list and prioritize. To receive a free copy, call 1-877-592-3079.

Here is a snapshot of other ways people will spend an extra hour, according to the Smart Start survey:

• Women (28%) are more inclined than men (16%) to relax at home and watch television, read or listen to music.

• One out of four (24%) respondents between 18-34 years old prefer to join family and friends.

• Twenty percent of Americans living in the western United States, more than any other region, would use the time to catch up on chores.

"Kellogg’s Smart Start cereal is a nutritious way to start the day while making your lists and setting priorities," says Meghan Parkhurst, senior manager communications, Kellogg USA. "It provides complex carbohydrates and 100% of 10 vitamins and minerals to give consumers the energy needed to make the most of their day." Further information is available by visiting the Kellogg’s Smart Start website at "www.smartstart.com."

The Kellogg's Smart Start survey was conducted by ICR Research between May 26 and May 30, 1999, as a telephone survey among a national sample of 1,013 adults, 18 years of age or older. For a survey of this size, the sampling error is +/- 3.1% at the 95% confidence level.

Kellogg Company is the world’s leading producer of ready-to-eat cereal and a leading producer of other convenience foods, including toaster pastries, frozen waffles, bagels and cereal bars. For more information, visit the Kellogg home page at the World Wide Web at "http://www.kelloggs.com."