CONTACTS: Phil DiIanni (Money): 212.522.6282 or Michael Brenner (ICR): 484-840-4300

MONEY MAGAZINE / ICR POLL: MOST AMERICANS SHOP WITH A MISSION

 

NEW YORK, NY [July 6, 2006] More Americans claim to have a purpose when shopping for clothes, as one half (53%) already know the item they want to buy before entering the store. Less (43%) typically browse around the store looking for clothing items and buying those they like. Among those who browse, more (54%) have returned items they later decided they did not want or need as a result of selecting something after browsing.

Americans who go into a store knowing the clothing item they want to buy are predominantly male, are better educated and are older in age:

□        Male (70%)

□        Have a college degree or higher (61%)

□        Those ages 35 and older (59%)

 

Those who make a clothing purchase after browsing around the store are most likely female, younger in age, less educated and live in a metro area:

□        Female (58%)

□        Those ages 18-34 (56%)

□        Have a high school education or less (47%)

□        Live in metropolitan area of the U.S. (44%)

 

 

 

About The Poll

The Money/ICR poll was conducted by telephone with a nationally representative sample of 1,010 Americans from June 14^th 18^th, 2006. The margin of error was plus or minus 3.08 percentage points.

The poll was conducted using ICRs telephone omnibus survey of adults age 18 and over. ICR is one of the nation's leading market and opinion research firms and is headquartered in Media, PA. For more information on this methodology please go to: http://www.icrsurvey.com.

MONEY, published by Time Inc., is the nations largest financial publication with a circulation of 1.9 million and a total readership over 7 million.

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