Summary

Summary

Since early August, ICR has been providing nationally representative polls of the American electorate.  These polls have shown a tight race for President of the United States , with President George W. Bush holding slight leads rarely outside the margin of error.

It has been clear for some time that the race will be decided by a small number of states.  These states, namely, Arizona, Arkansas, Florida, Iowa, Louisiana, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Mexico, Ohio, Oregon, Pennsylvania, Washington, and Wisconsin, are largely thought of as being too close to call.  As such, ICR dedicated its resources in the five days before the 2004 Presidential Election to these key states.

Registered Voters: Swing States


Based on registered voters (N = 500, margin of error = +/-4.4%), 47.0 percent say they will vote for George W. Bush, 46.1 percent for John Kerry, and 6.9 percent for others or undecided.

 

Likely Voters 

Among likely voters (registered voters who say they are certain they will vote, N = 473, margin of error = +/-4.5%) 48.2 percent say they will vote for George W. Bush, 47.3 percent for John Kerry, and 4.5 percent for others or undecided.

 

Swing States by Party Identification  


Of course, the vast majority of republicans say they are voting for George W. Bush, as are democrats for John Kerry.  Voter preference within independents is thus critical for both candidates.  Within swing states, the candidates are presently splitting the independent vote equally at 47.3 percent:

 

Methodology

This poll was conducted as part of ICRs twice weekly consumer omnibus study, EXCEL.  A total of 734 interviews were completed with adults aged 18+ from October 27 - 31, 2004 .  The data was weighted to national Census/CPS estimates based on age, education, sex, race/ethnicity, region, metropolitan status and household telephone lines.

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