MONTVALE,
N.J., March 31 /PRNewswire-FirstCall/ -- When buying a home,
57 percent of Americans are most concerned about finding old
termite damage, according to a national study conducted by
Premise Termite Elimination. But, paradoxically, while 33
percent of homeowners feel their local area is a major target
for termites, one in three homeowners have never had a termite
inspection.
And
even as the real estate market continues to soar, the damage
these silent destroyers cause has reached an all-time high.
Pest control industry estimates indicate that the damage
termites cause now tops $5 billion each year - and homeowner's
insurance will not cover these claims. These costs are
especially problematic for 40 percent of surveyed homeowners
who responded damage up to $2,000 would be a hardship.
From
now through May, termites will be at their worst as termite
swarm season descends on the United States. "The good
news for homeowners is that the battle against termites can be
won through prevention. The key is to schedule an annual
termite inspection," says Manny Martinez, business
manager for Premise Termite Elimination from Bayer
Environmental Science.
In
many cases, a home is a family's single largest investment.
Housing experts recommend setting aside one to three percent
of the market value of the home each year to pay for
maintenance and repair costs, which should include a termite
inspection.
"Termites
work behind the scenes 365 days a year in every state except
Alaska. But actual signs of infestation take years to appear,
so letting it go allows the damage to become more and more
significant. Inspections are usually free. But even if there's
a small fee, investing in an inspection costs a fraction of
what it can cost to repair the damage termites can
cause," says Martinez.
If
a termite inspection does uncover signs of termite activity,
local pest management professionals (PMPs) can offer
homeowners a range of services to halt the damage, the least
intrusive - and most immediate - of which is a non- repellent
liquid treatment like Premise. Imidacloprid, the active
ingredient in Premise, is the most widely used insecticide in
the world and transfers quickly, and provides long-lasting
effective termite control.
The
survey was a nationally representative telephone study
conducted among homeowners between February 23 and February
27, 2005 by International Communications Research. The
study included a total of 364 homeowners ages 18+ for a
maximum margin of error of +/- 5.1% at the 95 percent
confidence level.
For
more information on how to prevent termite damage in the home,
or to find a local PMP, visit http://www.nobugs.com.
For a copy of the survey, please contact Jim Angstadt at jangstadt@tierneyagency.com
or (215) 790-4347.
About
Premise
Developed
by Bayer Environmental Science and available only through a
trained pest management professional (PMP), Premise is a
termiticide/insecticide available in a variety of applications
to control indoor and outdoor termite infestation. Premise is
the premium non-repellent termiticide providing structural
protection. To date, Premise has successfully treated over one
million homes in the U.S. and all over the world. Imidacloprid,
the active ingredient in Premise, is the most widely used
insecticide in the world and is commonly used in consumer
products for both people and pets.
About
Bayer Environmental Science
Best
known for its flagship product, Bayer Aspirin, Bayer
Corporation produces a broad range of health care, life
sciences and chemical products that help diagnose and treat
diseases, purify water, preserve local landmarks, protect
crops, advance automobile safety and durability and improve
people's lives. Headquartered in Pittsburgh, Bayer Corporation
had sales of $10.1 billion in consumer products in 2000 and is
one of Fortune magazine's "Most Admired Companies."
The company employs 23,200 people. It is a member of the
worldwide Bayer Group, a $29 billion international health care
and chemicals group based in Leverkusen, Germany. The Bayer
Group stock is a component of the DAX and is listed on the New
York Stock Exchange (NYSE: BAY
- News).