Downy(R) Simple Pleasures(TM) Partners With Mothers & More(TM)
to Provide
Relaxation to Busy Women Nationwide
New
"Moments Where Scent Matters" Initiative Promotes Personal Wellness
Through a Balanced Daily Lifestyle
New York, Nov. 22 /PRNewswire/
-- In an effort to reinforce the importance
of taking time for
personal relaxation, Downy(R) Simple Pleasures(TM) and the
national non-profit
organization Mothers & More today bring the "Moments Where
Scent
Matters" campaign to women nationwide.
A recent survey(1) showed that most American women spend less than
one
hour per day on
relaxing, personal activities, such as reading in bed at night
or taking a
bath. However, almost three-quarters of
the women surveyed feel
that incorporating
personal daily moments are important for balancing busy
lifestyles. "Moments
Where Scent Matters" aims to help these women effectively
integrate certain
relaxing and revitalizing activities to balance their
demanding routines.
"Daily
relaxation is crucial for women's total health and well-being,"
said Wellness
Lifestyle Expert, Terra Wellington. "This campaign is a great
resource for women with
limited time -- it offers real-life solutions for
time-crunched women who need
easy ways to incorporate relaxing activities into
their daily
routines."
Through the
partnership with Downy Simple Pleasures, Mothers & More will
plan various
"Mom's Night Out" events through their local chapters in several
cities
nationwide. These events will bring
"Moments Where Scent Matters" to
local mothers with an
interactive and fun night away from family or work
responsibilities. Attendees will experience a connection with
other local
mothers along with a
variety of fun and re-energizing activities, a refreshing
workout with a local
Pilates or yoga instructor and a gift bag that includes
Downy Simple
Pleasures -- a sample of fabric softeners made with essential
oils that create a
wonderful scent experience.
"Mothers
& More is all about improving the lives of mothers, so we're
pleased to be involved
in a campaign that will help women incorporate more
'me' time into their hectic lives," said Kristin Maschka, President of Mothers
&
More. "Research now shows what we've believed all along, that
women, and
especially mothers, need
to connect with one another for their own well-
being(2). Procter & Gamble should be commended for
reaching out to women and
providing them with the
chance to connect with one another by getting active,
laughing and sharing
their stories."
As part of the
"Moments Where Scent Matters" campaign, Downy(R) Simple
Pleasures(TM)
has enlisted the Simple Pleasures Squad - a panel of nationally-
renowned wellness
experts -- to help women find time for these relaxing
activities and enhance
their experience through scent. Squad
members include:
Terra Wellington, lifestyle and
wellness expert; Kim Marshall, spa expert;
yoga master and
author, Baron Baptiste; Dr. Donnica
L. Moore, MD, women's
health expert and Na'Kisha Crawford, life coach. Together, these five
specialists offer valuable
insight and realistic tips for women on the go.
"We hope
that through this campaign women can learn ways to find time for
relaxing moments and
appreciate the power of integrating scent for an added
sensory
experience," said Randall Chinchilla, Fabric and Home Care External
Relations
for Proctor & Gamble. "Downy(R) Simple Pleasures(TM)
enhances the
process of doing
laundry with exceptional scent experiences."
Downy(R) Simple
Pleasures(TM) is available in four unique scents. The
latest scent, Magnolia
& Orange Blossom, inspires a balanced scent experience;
Vanilla &
Lavender evokes a relaxing scent experience and comfort; Morning
Glory &
Honeysuckle provides an uplifting scent experience and awakens; Water
Lily &
Jasmine is refreshing.
For more
information on the "Moments Where Scent Matters" campaign and to
access tips from the
Simple Pleasures Squad, please visit http://www.downy.com
About P&G
(NYSE: PG)
Two billion
times a day, P&G brands touch the lives of people around the
world. The company
has one of the strongest portfolios of trusted, quality,
leadership
brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R),
Pantene(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R),
Charmin(R),
Downy(R), Lenor(R), Iams(R),
Crest(R), Actonel(R), Olay(R), Head &
Shoulders(R), and Wella. The P&G community consists of almost 110,000
employees working in over
80 countries worldwide. Please visit
http://www.pg.com
for the latest news and in-depth information about P&G and
its brands.
About Mothers
& More:
Mothers &
More is a national organization comprised of 7,000 members
organized in over 150
chapters throughout the United
States. They address
mothers' needs as
individuals and members of society, and promote the value of
all the work mothers
do. For nearly 20 years, the organization has been
bringing mothers
together to weather the challenges they face, provide a
network of support for
one another, and advocate on mothers' behalves. For
more information,
please visit http://www.mothersandmore.org.
(1) Telephone survey conducted during
August 2005 by ICR/International
Communications
Research, in Media, PA
(2) Taylor, S. E., Klein, L.C., Lewis, B.
P., Gruenewald, T. L., Gurung,
R. A. R., & Updegraff, J. A. Female Responses to Stress: Tend and
Befriend,
Not Fight or
Flight, Psychol Rev, 107(3):41-429.
SOURCE The Procter & Gamble Company
Web Site: http://www.downy.com http://www.pg.com
http://www.mothersandmore.org
