The 2K's Come in a Close Second

WASHINGTON, Dec. 28 /PRNewswire/ -- James Bond, Agent 007, would be proud. According to a new survey conducted by ICR Survey Research for Ogilvy Public Relations, 20.4 percent of Americans surveyed believe the first decade of the new millennium should be referred to as "The Double O's." The poll involved a phone survey of a sample of 318 people from December 21 through December 28, 1999. "The 2 K's" was a close second at 19.8 percent, a statistical dead heat.

Another name that fared well was "The Double Zeros," with 15.1 percent. Less popular choices included "The Zeros" at 7.7 percent, "The Naughts," with 5.5 percent and "The Double Zs," with 3.7 percent. The worst performer was "The Z's," with 1 percent. As for those who "Don't Know" what the decade should be called, or who chose "None of the Above," a significant 21.9 percent of those surveyed don't really know what to call the next decade.

International Communications Research (ICR) is a full service marketing research company located outside of Philadelphia in Media, PA. ICR was established in 1983 to provide information gathering and analytic resources for decision oriented clients ranging from industry and commerce to government and nonprofit institutions. Since then, ICR has grown to become a leading firm in the survey research industry. ICR provides research for a broad number of industries including media and entertainment, cable, telecommunications, advanced technologies, financial and insurance services, retail, pharmaceutical, and other manufacturing and service industries.

Ogilvy Public Relations Worldwide is a leading international communications firm with specialty practices in health and medical, strategic marketing, technology, corporate communications and public affairs. Headquartered in New York, Ogilvy PR partners with clients across the world from its 40 offices in the United States, Europe and Asia and through affiliate relationships worldwide.