CONTACTS: Phil DiIanni (Money): 212.522.6282 or Michael Brenner (ICR): 484-840-4300

MONEY MAGAZINE/ICR POLL: HOW MUCH DO YOU PLAN ON SPENDING ON MOM?

 

NEW YORK, NY [April 6, 2006] The start of Spring means Mothers Day is right around the bend. A recent Money Magazine/ICR poll revealed more Americans (39%) intend to spend less than $50 dollars when purchasing a Mothers Day gift for their moms this year. The poll, which surveyed 1,010 Americans, also found three-in-ten Americans (31%) do not plan on purchasing a present at all.

 

So whos looking out for dear old mom? Americans with higher incomes (44% $75K+), a higher education (35% college graduate or higher), and those with young children in their household (36% with children under age 12) all intend to shell out $50 or more.

 

Amount Americans Plan to Spend on Mothers Day

Base = Total Americans

(n=1010)

Will Purchase a gift at all

65%

Less than $25

15%

$25 to less than $50

24%

$50 to less than $100

17%

$100 to less than $200

7%

$200 or more

3%

Nothing (dont plan on buying, do not have a mother)

31%

Dont know/Refused

3%

Average

$42.00

 

 

ABOUT THE POLL

The Money/ICR poll was conducted by telephone with a nationally representative sample of 1,010 Americans from March 15th  19th, 2006. The margin of error was plus or minus 3.08 percentage points.

The poll was conducted using ICRs telephone omnibus survey of adults age 18 and over. ICR is one of the nation's leading market and opinion research firms and is headquartered in Media, PA. For more information on this methodology please go to: http://www.icrsurvey.com.

MONEY, published by Time Inc., is the nations largest financial publication with a circulation of 1.9 million and a total readership over 7 million. 

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