Dining on a Low Carb Diet? New Research Indicates Challenges When It Comes to Finding Taste, Variety and Convenience

Quiznos Sub Addresses Consumers Demand With Over 20 New and Delicious Low Carb Offerings

DENVER , April 14 /PRNewswire/ -- According to a recent survey conducted by International Communications Research and Quiznos Sub, lowering carbohydrates is the most popular diet trend with 20% of Americans cutting carbs. However, recent research indicates that people are struggling to stay on a low carb diet.

The survey indicates that 61% of Americans who are low carb dieters find it difficult to stick to the rigid guidelines. Why? 63% of consumers felt the hardest part of staying on a low carb diet is that they are not allowed to eat their favorite foods. 78% felt that there is not enough variety and the diet is not convenient to their lifestyle. As a result, 41% of Americans who have tried cutting carbs have been yo-yoing on and off the diet.

In response, Quiznos Sub, the longtime leader in toasted sub sandwiches, unveiled today the next phase of low carb living: over 20 Low Carb Toasty Flatbread sandwiches under 10 grams net carbohydrates.

"Quiznos understands that the key to sticking with any diet is balance, variety and taste," said Tom Ryan, Executive Vice President for Quiznos Sub. "Taste is an especially big factor.  Quiznos new Low Carb Toasty Flatbreads are, by far, the best tasting, low carb product in the quick service industry."

"We are entering the next phase of low carb living where consumers are demanding options and seeking an overall healthy lifestyle. The only way people will stick to any kind of diet is if they like the food, its convenient and they have enough variety in their menu options, " said health nutritionist Patricia Bannan, M.S., R.D. "Don't think of it in terms of a 'diet' that you go on or off, people need a balanced, healthful way of life that you can stick with over time, which is exactly what the Quiznos Toasty Flatbreads allow you to do."

In order to succeed in living a healthy lifestyle, Ms. Bannan offers consumers simple tips, such as eating a balanced breakfast before leaving the house, carrying bottled water to stay hydrated and walking whenever possible to get your body moving. Be wary of diets that limit vegetables and fruits and eat balanced meals. "Balance is key. A mix of carbohydrates, protein and a reasonable amount of fat at each meal holds you over longer so you don't fall victim to eating junk food. You can still have a tasty lunch, like a sandwich and chips, as long as the carb count is minimal."

This unique line of low carb sandwiches are available nationwide at participating restaurants and range in price from $4.39 to $5.79. Quiznos Low Carb Toasty Flatbreads are prepared similarly to Quiznos toasted sub sandwiches. Quiznos serves your favorite sub recipe on top of a round, soft, lightly crispy low-carb flatbread, which is then toasted in the oven to bring out all the flavors of the meats, cheeses and spices. A variety of over 20 Low Carb Toasty Flatbreads are available to choose from- accommodating even the most selective low carb taste buds.

Quiznos Sub, headquartered in Denver , Colorado , has more than 2,700 locations worldwide in 48 states and 15 countries.  Quiznos is the fastest growing sandwich chain in the United States . *  Best known for toasting its signature sub sandwiches, this quick service restaurant is a leader in the upscale sandwich category.

*Nation's Restaurant News, June 2003

SOURCE Quiznos Sub