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New Research Finds Americans in an
Information Frenzy Infogate's 'Information Overload'
Survey Reveals that People Want Information on Vacation, While Sleeping -
Even While Having Sex

SAN DIEGO, May 30
/PRNewswire/ --
According to a survey commissioned by Infogate (http://www.infogate.com),
the Internet-based news, information and alerting delivery service,
Americans crave information, even at some of the most inopportune times. The
survey, which polled 1,016 Americans found that people want all kinds of
information, from the strategic to the mundane; from receiving financial
news on the way to work to receiving weather updates while having sex!
According to the Infogate
Information Overload Survey, weather information has fanatical followers who
want updates even while sleeping (36%) and while having sex (12%). When it
comes to sports, hometown fans are hardcore, wanting sports news even while
dining with friends (41%), and in some cases during a religious event (8%).
In addition, Americans interested in personal finance want information on
the way to work (63%) while others would prefer it on vacation (39%) and
during business meetings (37%).
The survey was conducted on behalf
of Infogate, a provider of up-to-the-minute customized news and personalized
alerts delivered to the desktop or wireless devices. Based on the individual
users' personal preferences, Infogate delivers streaming news and alerts
relating to stocks, weather, current events, business, entertainment and
more.
"We live in a society where
people are bombarded with information, and attention has become our most
precious commodity," said Cliff Boro, Executive Chairman, Infogate.
"We found that people want information, but they want it intelligently
delivered to them. Infogate is a product specifically developed to help
people control the information deluge."
The survey also found that the most
popular types of information are personal communication (45%), weather
updates (43%) and general news (43%). Finally, 20% chose sports and 20%
lifestyle as the most popular information categories, 15% were interested in
personal finance, 10% wanted travel updates, and a mere 6% wanted gossip.
Despite conventional wisdom to the
contrary, only one in five people (19%) indicated that there is too much
information available to them. Moreover, most people spend an average of 26
hours a week reading, listening to and processing information from
television, radio, newspapers, and the Internet.
The survey found that despite the
Internet's growth in popularity, only 11% of the respondents chose the
Internet as their favorite source of information. Not surprisingly, 20% of
18-34 year-olds chose the Internet as their favorite source of information,
while only 2% of those 65-years and older chose the Internet. In fact,
television still reigns supreme among Americans as 42% of the people
surveyed chose television as their preferred method of receiving
information. Newspapers were second at 20%, while 14% chose radio.
The survey also found that on
average, Americans with e-mail accounts receive about 17 e-mails per day
although less than half are considered important and they don't even bother
to read 30 percent of what they receive.
About the survey
A telephone survey was conducted
using ICR's EXCELsm Omnibus Service. Telephone interviews were
conducted among 1,016 consumers using a random digit dialing system (RDD).
The results were weighted to reflect the total U.S. population that is 18
years or older. For complete survey results, please contact Brian Jones at
212-367-6868 or bjones@magnetcom.com.
About Infogate
Infogate, Inc.
(http://www.infogate.com)
is an alerting service which offers users the ability to receive
personalized, timely news, information and messages, delivered where they
want, including to the desktop and wireless devices. Infogate offers
business partners the ability to deliver a customized version of the
Infogate service to their customers, to amplify their messages for customer
acquisition and retention purposes. Infogate has offices in San Diego and
New York and its major investors include Citigroup (NYSE: C),
idealab!, and The Trump Group.
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