Wednesday June 12, 5:20 am Eastern Time

Press Release

SOURCE: Haggar Clothing Co.

Women Say Size Doesn't Matter - At Least in Some Places, According to New Haggar Survey

DALLAS, June 12 /PRNewswire/ -- When it comes to men's bodies, size doesn't matter after all -- at least in some places, survey finds.

Most women believe that a man's waist is the one part of his body where an extra inch or two doesn't matter, according to a new national survey of women, commissioned by Haggar Clothing Co. to launch its new Comfort Fit pants.

Eighty-one percent of the 653 respondents said that when it comes to the man they love, they wouldn't mind if he added an extra inch or two around the waist. Additionally, 86% of those surveyed also agreed that men look more attractive when they look comfortable in what they are wearing.

"Women are often the ones who do the shopping for the men in their lives," said Gary Aronson, senior vice president of merchandising at Haggar, "and increasingly, we're seeing a demand for pants that are comfortable. Comfort Fit pants move with the body -- they provide an extra inch of comfort around the waist."

Haggar, a leading manufacturer of men's pants, interprets the results as a sign that women are increasingly accepting of men who have "a little bit more to love" around the waist. The company's new line of men's Comfort Fit pants feature an invisible stretch waistband that actually gives an extra inch of comfort to the wearer, by expanding as the waist expands.

Pennsylvania-based International Communications Research (ICR) conducted the survey, which has a margin of error of +/- 3.8%.

SOURCE: Haggar Clothing Co.