HOT TAMALES 3
ALARM Report on "What's HOT with College Students?"
By
Just Born, Inc.
Published:
Tuesday, Feb. 7, 2012 - 4:12 am
BETHLEHEM, Pa., Feb. 7, 2012 --
/PRNewswire/ -- Hot off the press for Valentine's Day is
the HOT TAMALES 3 ALARM Report on "What's HOT with College Students."
HOT TAMALES Brand Chewy Cinnamon Flavored Candies is a leader of all things
"hot" and shares this lighthearted look at young college students between
the ages of 18-24. HOT TAMALES explored a range of topics targeting this
demographic and received some sizzling HOT responses!
Who's
The "HOTTEST" TV Celebrity?
When
asked about the "Hottest" TV celebrity, college students have the
pulse and chose a heartthrob!
What
Reality TV Show is HOT TAMALES HOT?
What's
the "Hottest Reality TV Show?" Participants like shows
featuring real talent:
Who's
The "HOTTEST" Movie Celebrity?
HOT
TAMALES survey participants prefer a
"Safe House" over "Twilight":
What's
The "HOTTEST" Celebrity Trend?
Trendsetting
college students enjoy
watching celebs making changes!
Who
is the "HOTTEST" Musician?
There
is girl power on the music scene this
year. Respondents voted the TEENAGE DREAM girl to be the HOTTEST:
Who
is the "HOTTEST" Athlete?
He
shoots and scores as the HOTTEST athlete.
What
is the "HOTTEST" Game?
Even
when choosing a game, technology wins with students:
What
is the "HOTTEST" Drink?
18-24
year old students who need a buzz want one from caffeine!!
What
is the "HOTTEST" Food Trend?
Students
are not only coffee lovers they also like fresh food and support local
growers!
Where
is the "HOTTEST" Spring Break Spot?
Students
are heating things up...the following are their "hottest" Spring
Break destinations:
In
addition to the HOT TAMALES 3 ALARM "HOTTEST" Survey, the search is
on to find the "HOTTEST" college students. One student will be
crowned the "HOTTEST." To enter the contest, eligible students
create and upload a HOT video through www.hottamales.com starting on March 19th.
Donald
Houston, Senior Brand Manager for the HOT TAMALES Brand commented, "With
the launch of our new HOT TAMALES 3 ALARM, we wanted to take the temperature
of American culture through the eyes of America's college students. Our
HOT TAMALES 3 ALARM Report surveyed students between 18 and 24 years old for
which 59% were females. The report represents a fresh and fascinating
look at some fun, lifestyle trends."
The
HOT TAMALES Brand is the #1 chewy cinnamon candy in
the U.S. The new HOT TAMALES 3 Alarm variety delivers three levels
of intense cinnamon heat. HOT TAMALES Candies are kosher and gluten
free. Each HOT TAMALES chewy candy has only 7 calories and 0 grams of
fat.
Visit
the newly launched www.hottamales.com for more information
and HOT interactive fun!
HOT
TAMALES Survey Background
ICR/International
Communications Research is a top-ranked and
nationally recognized independent market research organization located in
Media, PA. In addition to customized research, ICR is a national leader in high
quality telephone omnibus research. ICR and its sister company Social Science
Research Solutions/SSRS are branches of Mount Laurel, N.J.-based AUS Inc., a
privately held broad based consulting firm. For more information on ICR, visit www.icrsurvey.com.
ICR
conducted this survey for Just Born, Inc. in January 2012.
Just
Born, Inc. is a privately owned company
founded in 1923 and headquartered in Bethlehem, PA, where it manufactures
PEEPS, HOT TAMALES, MIKE AND IKE, MIKE AND IKE ZOURS and TEENEE BEANEE
Brand Candies. GOLDENBERG'S PEANUT CHEWS Brand Candies are produced in
Philadelphia, PA. All Just Born candies are made in the U.S.A.
SOURCE Just Born, Inc.
