Basketball Dress Code Controversy Reaches New Heights - The Stands! - as Dockers Rallies Fans to Support Pro Players

Based on Survey Findings, New 'Fan Code of Style' Asks Game Attendees to Step

  Up Their Style in an Unprecedented - and Humorous - Show of Player Support

    SAN FRANCISCO, Nov. 4 /PRNewswire/ -- Dockers(R), the nation's leading

brand of men's casual clothing, today issued a "mandate" to all professional

basketball fans to support their favorite players by adhering to a "fan code

of style" similar to that established by NBA Commissioner David Stern.

    "Dockers is encouraging fans to show their team spirit by getting behind

the new player dress code and support professional basketball players by

stepping up their own style at games," said Bill Stewart, vice president of

Dockers Brand Marketing.  "If players can step up their style, fans can too."

    On the heels of Commissioner Stern's dress code announcement, Dockers

conducted a nationwide survey and found that more than one-third of all NBA

fans surveyed (men and women) believe the way professional basketball players

currently dress off the court is a negative reflection of the league.  In

fact, the vast majority (over 62 percent) of fans said they support the new

player dress code policy.  To demonstrate their support, fans ranked khakis as

the number one business casual clothing item they'd wear to games, with dress

shirts and blazers following closely behind.

    "Our survey findings show that fans are embracing the players' new dress

code," said Stewart.  "And while Dockers can't offer every fan a 'clothing

stipend,' we are supporting them by offering a deep discount on Dockers(R)

proStyle(R) pants."

    Helping Fans Go from No Style to proStyle(R)

    For game day, Dockers offers a complete line of stylish, fashion-forward

wardrobe solutions for men (and women) to help fans find their own unique

style.  For a limited time only, the brand is offering fans a discount* toward

the Dockers proStyle collection for men by visiting http://www.dockers.com/fanstyle.

The proStyle collection combines key game-enhancing performance technologies

to ensure clothes look and feel good all game long.

     *  Avoid the Full Court Press -- Dockers(R) No Wrinkles technology keeps

        pants looking like they just came straight from the dryer all game

        long!

     *  Don't Worry about Flying Food! -- Dockers(R) Stain Defender(R)

        technology repels spills and defends against stains.

     *  Hot Dogs and Beer for Every Fan! -- Dockers(R) Individual Fit(R)

        Waistband gives up to an extra inch of room in the waist to fit that

        extra hot dog and beer!

     *  Keep Cool -- Cool Effects technology helps keep fans cool even when

        the game heats up.  Moisture is wicked away from the fabric so fans

        feel dry and comfortable in any nail-biting situation.

     *  From Work to Tip-Off -- All Motion Comfort(TM) Fabric allows for a

        full range of motion and comfort all day at the office and well into

        the fourth quarter.

    "Fan Code of Style" Tips

    Dockers offers a range of mix and match styles to dress up or down a look

for any occasion -- including the big game.  Here are "three-pointers" fans

should consider while following the "fan code of style:"

     *  Fans can take their style to the next level by pairing proStyle dress

        pants with a timeless Dockers single-breasted blazer -- a super sharp

        look this season.

     *  Dribble around the competition with a proStyle dress shirt paired with

        a Dockers argyle sweater -- a classic look for any guy!

     *  Fans get nothing but net when tying a look together with proStyle

        leather dress shoes and a versatile leather belt.

    For more style tips, visit the Dockers "fans" Web page at

http://www.dockers.com/fanstyle.

    About the Dockers Survey

    On behalf of the Dockers Brand, International Communications Research

conducted a national telephone omnibus survey among a national probability

sample of 1026 adults, 18 and older, comprised of 500 men and 526 women,

living in private households in the continental United States.  Interviewing

for this survey was completed during the period of October 28-31, 2005.

    About the Dockers(R) Brand

    The Dockers Brand is the leader in providing comfortable and stylish

casual wear and continues to expand brand offerings to provide men and women

with clothes that offer versatility for an on-the-go lifestyle.  Dockers

khakis were first introduced in 1986 as the casual alternative to jeans and

dress pants.  The line has since expanded from men's casual pants to an

ensemble brand providing complete collections of tops, pants, shoes, belts,

outerwear and hosiery for men and women.

    In 1994, the Dockers Brand introduced the "Original Khaki," the most

popular wrinkle-free khaki in the casual pant category.  In 2001, the Dockers

Brand introduced the Dockers Mobile Pant(TM), an innovative khaki featuring

hidden storage pockets for mobile technology devices.  TIME magazine

recognized the Dockers Mobile Pant as one of its "Best Inventions of 2001."

In 2002, the Dockers Brand revolutionized the marketplace with the

introduction of Stain Defender technology.

    For information on Dockers Brand products call 1-800-DOCKERS or visit

http://www.Dockers.com.

     *  Fans can now purchase an essential wardrobe staple to the "fan code of

        style" for more than 35 percent off (pants are now $34.99 for fans,

        originally $55).  Special fan pricing ends November 10, 2005.

     CONTACTS:  John Ordona                    Heather Wilkins

                Dockers(R)                     PainePR

                415.501.7568                   949.809.6766

                jordona@levi.com               hwilkins@painepr.com