What's Your House Sign? Finding A Home That Fits You
(NAPSI)-If you're like most people, you figure that practical factors, such
as the size of the kitchen or the number of bedrooms, are most critical when
buying a home. New research, however, suggests that intangible elements and a
combination of mental and emotional characteristics more often determine the
types of houses people choose.
Love At First "Site"
According to a survey conducted by International Communications Research
(ICR) and Coldwell Banker, 60 percent of people say the "feel" of a
home is as important as the price, and 78 percent place more emphasis on
"quality" than square footage. Surprisingly, the survey also found
that 12 percent of respondents knew their house was "the one" even
before stepping inside. After visiting just once, that statistic rose to 51
percent.
"Many people do not realize how strongly emotional instincts factor
into the home decision-making process," said Dr. Ruth Peters, a family
psychologist. "Some people even experience 'love at first site' when it
comes to their homes, meaning sellers cannot overestimate the importance of a
strong first impression."
Dr. Peters has seen how emotions can influence major life decisions such as
finding a home and how people may have trouble seeing past them. "While
trusting our instincts is important, it's essential to look past emotional
triggers like perfect white picket fences," she said. "Homebuyers
must also consider practical factors, such as school districts, to make the
most informed decision for their families and ultimately the best
investment."
The survey was conducted as part of the Coldwell Banker Real Estate LLC
"Housetrology"
initiative, designed to examine what makes a house a home--or even a
"dream home."
Captivating Quiz
To encourage people to think beyond standard homebuying variables, the real estate company also
developed an offbeat quiz that can help people determine their just-for-fun
"House Sign" by answering a collection of lifestyle and behavioral
questions. Most people are surprised and amused by their results.
The quiz can be a fun way to link lifestyle preferences, such as your form
of ideal downtime or the perfect meal, to being an "Urbanist" or even "Contemporarian."
Learn More
To learn more or take the quiz for yourself, visit www.coldwellbanker.com/housetrology.
Some people experience love at first "site" when buying a new home.