Cingular Wireless' Annual Fathers Day Survey Reveals Men Still Gab More

Cingular Wireless' Annual Fathers Day Survey Reveals Men Still Gab More

 

ATLANTA, June 9 /PRNewswire/ -- Having trouble getting the man in your life to open up? Well, if hours of couples' counseling and self-help tapes haven't worked, why not try a tried and true remedy? Nope, we're not talking about anything crazy like hiding the remote control on game day or donning some type of plastic-wrap garb while you prepare his favorite meal. Cingular Wireless recommends just giving that special fellow a call on his wireless phone and chances are he'll talk to you ... unless he's already talking. And there's a good chance he may be because, for the sixth consecutive year, Cingular's annual survey on wireless usage reveals that men talk 16 percent more on their wireless phones each month than women.

This year's survey revealed that men talk an average of 546 minutes per month on their cell phones, compared to 470 minutes per month for women. The gender gap however has closed considerably over the last year. In 2005, men used their wireless phones an average of 571 minutes per month compared to 424 minutes per month for women. Clearly the wireless world is starting to have universal appeal.

"Cell phone usage is at an all-time high for both sexes," said Jennifer Bowcock, director of consumer media relations, Cingular Wireless. "Cingular is committed to meeting this growing demand by providing exclusive, innovative products and services that ensure our 55.8 million wireless customers have plenty to talk about."

When it comes to talking business, men use their cell phones more than women - 33 percent compared to 14 percent. In matters of the home, however, women continue to rule the nest. On average, women use the home phone 471 minutes per month versus the 274 minutes per month that men use.

In keeping with the 2005 survey results, women continue to lead men when it comes to camera phone usage. In 2006, 51 percent of women use their camera feature frequently or occasionally with only 40 percent of men using as often. With this said, camera phone ownership among both sexes is up significantly. In 2006, 46 percent of the men surveyed and 42 percent of the women own a camera-capable cell phone. In 2005, only 21 percent of men and 25 percent of women owned camera-capable cell phones.

In this year's survey, Cingular wanted to identify which gender was the most absentminded when it came to keeping up with their cell phones. While only one-quarter of those surveyed admitted to having ever lost a cell phone, men proved to be slightly more forgetful than women - 28 percent compared to 23 percent. 

 The 2006 study also revealed:
 - Eighty-four percent of women use their wireless phones to talk to
 friends and family, versus only 64 percent of men.
 - Convenience still remains the top reason for wireless phone usage among
 men and women, with 66 percent indicating they primarily use their
 wireless phones for convenience purposes. Safety is second at
 17 percent.
 

Since Cingular first began conducting its wireless usage study, guys have gabbed more each year*: 

 MEN WOMEN
 2006: 546 minutes a month vs. 470 minutes a month
 2005: 571 minutes a month vs. 424 minutes a month
 2004: 455 minutes a month vs. 391 minutes a month
 2003: 438 minutes a month vs. 377 minutes a month
 2002: 589 minutes a month vs. 394 minutes a month
 2001: 372 minutes a month vs. 275 minutes a month
 
 *Average wireless phone usage per month

The national survey of 1,016 qualified adult wireless user respondents (48 percent male and 52 percent female) was conducted for Cingular Wireless by International Communications Research in May 2006. Last year's study was also conducted in May using the same methodology and sampling demographics.

About Cingular Wireless

Cingular Wireless is the largest wireless carrier in the United States, serving 55.8 million customers. Cingular, a joint venture between AT&T Inc. (NYSE: T - News) and BellSouth Corporation (NYSE: BLS - News), has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover, the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com .