Money Magazine/ICR Poll - Best Places to Live

CONTACTS: Phil DiIanni (Money): 212.522.6282 or Libby Mapes (ICR): 484-840-4300

MONEY MAGAZINE/ICR POLL: MAJORITY OF AMERICANS LIKE WHERE THEY LIVE

-- Jobs, Schools and Crime issues rank as the top reasons --

 

NEW YORK, NY [July 19, 2006] According to a recent Money Magazine/ICR poll, the vast majority of Americans (88%) indicated they like the city or town in which they currently live.

 

Americans who very much like where they live were more likely:

         Those with higher household incomes (71% $75K+)

         Those with higher education (68% college degree or more)

         Homeowners (65%).

 

While the reasons to look at a new city or town (if they were to move in the next year) were varied, the top three mentioned characteristics Americans indicated are most important when included:

1.      Employment opportunities were good (14%)

2.      Schools are good (11%)

3.      Crime rate is low (9%)

 

As may be expected, more Americans of working age (18% ages 18-54) find good employment opportunities to be important. Good high school or elementary schools were more important among those with higher incomes (16% $75K+), those ages 18-54 (15%), females (14%) and those living in metropolitan areas of the U.S. (12%).

 

The top characteristic Americans most dislike about the city or town they currently live in is too much congestion (16%). Those who agree too much congestion is the least liked aspect of the city or town they currently reside in include Americans who:

         Live in the West (23%) or South (19%)

         Live in metropolitan areas of the U.S. (18%)

 

Also more likely to cite congestion as their least liked aspect of where they live are those age 35 and over (19%) and those with incomes over $75,000 (22%)

 

ABOUT THE POLL

The Money/ICR poll was conducted by telephone with a nationally representative sample of 1,005 Americans from April 11th  16th, 2006. The margin of error was plus or minus 3.09 percentage points.

The poll was conducted using ICRs telephone omnibus survey of adults age 18 and over. ICR is one of the nation's leading market and opinion research firms and is headquartered in Media, PA. For more information on this methodology please go to: http://www.icrsurvey.com.

MONEY, published by Time Inc., is the nations largest financial publication with a circulation of 1.9 million and a total readership over 7 million. 

# # #