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Survey reveals majority of
homeowners believe they have less free time than five years ago
RESEARCH TRIANGLE PARK, N.C., Aug.
27 /PRNewswire-FirstCall/ -- Bayer Lawn Care
Institute today released consumer survey data that revealed that 60 percent
of those surveyed believe they have less free time now than they did five
years ago, with 40 percent of these respondents indicating they have far less
free time now than five years ago.
The nationwide survey conducted by
International Communications Research (ICR) on behalf of the Bayer Lawn Care
Institute, surveyed 500 homeowners, with children and asked a variety of
questions relating to free time. The objective of this survey was to
determine how consumers view their free time and what they are willing to do
to acquire more of it.
"As a homeowner and father, I
understand how important and valuable free time is to me and my family,"
stated Scott Welge, director of marketing, Bayer
Environmental Science. "This survey sought to further understand how our
end users are viewing and valuing their free time. Garnering this information will allow us to
ensure that our products and services are maximizing their value to our
customers and end users," he continued.
Survey results show that most
adults with children spend 50 percent or less of their free time on household
responsibilities. However, significantly more women (39 percent women vs. 27
percent men) feel they spend more than 50 percent of their time on household
responsibilities, while more men (72 percent men vs. 56 percent women) feel
they spend 50 percent or less of their time on such responsibilities.
"In an era when the Internet
and cell phones maintain a strong presence in many homes, it is often assumed
that these technologies create more free time, however, quite the opposite
seems to hold true," noted Welge. "Personally, I have found that I now
have to work harder to protect my free time," he continued.
On average, the group of adults
surveyed value an hour of their free time at $94. Additional results show
that the average homeowner spends nearly eight hours each week on lawn care
and landscaping tasks around their home and would consider hiring a
professional service in order to acquire more free time.
The telephone survey, conducted in
July 2007, was developed by the Bayer Lawn Care Institute(TM). The Bayer Lawn
Care Institute was founded by Bayer Environmental Science in order to provide
lawn care professionals with access to information and resources that would
enhance the quality of services provided to their customers. In addition to
conducting consumer research, Bayer Lawn Care Institute sponsors educational
seminars, networking events and maintains an active Advisory Board to keep
abreast of industry issues.
About Bayer Environmental Science
Bayer Environmental Science is a
business group of Bayer CropScience LP, a member of
the worldwide Bayer Group, a $27 billion international health care and
chemicals group based in Leverkusen,
Germany. The
Bayer Group stock is a component of the DAX and is listed on the New York
Stock Exchange (ticker symbol: BAY) For more information on Bayer Environmental Science,
call 919- 549-2000 or visit us online at http://www.bayerprocentral.com. Bayer Environmental Science, 2TW Alexander Drive, Research Triangle Park, N.C.
27709.
Forward-Looking Statements
This news release contains
forward-looking statements based on current assumptions and forecasts made by
Bayer Group management. Various known and unknown risks, uncertainties and other
factors could lead to material differences between the actual future results,
financial situation, development or performance of the company and the
estimates given here. These factors
include those discussed in our public reports filed with the Frankfurt Stock
Exchange and with the U.S. Securities and Exchange Commission forward-
looking statements or to conform them to future
events or developments.
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