ABC NEWS/MONEY MAGAZINE CONSUMER INDEX 12/30/01

EMBARGOED FOR RELEASE AFTER 6:30 p.m. Tuesday, Jan. 1, 2002

Consumer Confidence Closes Out a Rough 2001

Consumer confidence has ended 2001 with a whimper, capping an already rough year by slipping to its lowest level since August 1996. Its the first time in nine years, moreover, that confidence across the year was lower on average than the year before.

The ABC News/Money magazine Consumer Comfort Index has finished 2001 at -13 on its scale of +100 to 100, down steeply from +23 last January. Confidence has had an unusually rocky holiday season, with the index down 10 points in just the last month.

The index averaged +4 in 2001, compared to +29 in 2000, its best year on record the largest year-to-year drop in this polls 16-year history. It has been much worse, though, averaging a dismal 44 in 1992. That suggests this recession may be milder than the last.

INDEX The ABC/Money index is based on views of the economy, personal finances and the buying climate. Ratings of the economy have suffered most, diving from 71 percent positive last January to 31 percent today. Positive ratings of personal finances lost 10 points; the buying climate, just three.

Positive ratings of:  Today  Jan. 7 2001 average
National economy   Personal finances   Buying climate  

ABC/Money Index   

    31%
56
44 

-13

71
66
47

+23

50
63
43

4

ABC/Money Index

Today  13
Jan. 7  +23
2001 average  +4
2000 average  +29  Best full year
1992 average  -44  Worst full year
Jan. 16, 2000 +38 Record high  +38  Record high
Feb. 9, 1992  -50  Record low
Average since 12/85  -8
 

 

CONSUMER CONFIDENCE 2001 The index fell seven points in one week last January (tying the one-week record), six points in a week in February, five points in a week in March (when the recession now officially began) and another five points in one week in April. It reversed another slide to gain ground immediately after the Sept. 11 attacks, but then lost five points in mid-October and another five points last week.

The ABC/Money index gauges Americans views of current economic conditions; expectations for the future, measured separately each month, have been looking brighter. (On Dec. 9 expectations were their least negative of the year.) Some consumer polls combine measures of current sentiment and expectations alike; some also are less timely than this survey, which is comprised of 1,000 interviews over the last month, including 250 in the last week.

GROUPS As usual, confidence is higher among better-off Americans. The index is +3 in higher-income households compared to -44 in the lowest, -1 among college graduates while -41 among high-school dropouts, -8 among whites but -45 among blacks and -6 among men while 19 among women.

Here's a closer look at the three components of the ABC/Money index:

NATIONAL ECONOMY Thirty-one percent of Americans rate the nation's economy as excellent or good, down two points from last week and the fewest since Jan. 21, 1996. The best was 80 percent Jan. 16, 2000. The worst was seven percent in late 1991 and early 1992.

Pos. NET   Excel.  Good Neg. NET  Not good  Poor
This week 31 1 30  69  52 17
Avg. since 12/85 42  4 38 58  39  19

PERSONAL FINANCES Fifty-six percent rate their own finances as excellent or good, unchanged from last week and the fewest since March 16, 1997. The best was 70 percent, set Aug. 30, 1998 and last matched in January 2000. The worst rating was 42 percent on March 14, 1993.

Pos. NET  Excel.  Good  Neg. NET  Not good  Poor
This week  56  50  44  32  12
Avg. since 12/85  57  53  43  30  12

BUYING CLIMATE Forty-four percent say it's an excellent or good time to buy things they want and need, down one point from last week but better than it was last spring and late summer. The best was 57 percent Jan. 16, 2000. The worst was 20 percent in fall 1990.

Pos. NET  Excel.  Good  Neg. NET  Not good  Poor
This week 44  5 39 56 38 18
Avg. since 12/85 39 3 36  61 41 21

METHODOLOGY - The ABC News/Money magazine Consumer Comfort Index represents a rolling average based on telephone interviews with about 1,000 adults nationwide each month. This week's results are based on 1,027 interviews in the month ending Dec. 30, 2001 and have an error margin of plus or minus three percentage points. Field work by ICR-International Communications Research of Media, Pa.

The ABC/Money index is derived as follows: The negative response to each index question is subtracted from the positive response to that question. The three resulting numbers are then added and divided by three. The index can range from +100 (everyone positive on all three measures) to -100 (all negative on all three measures). The survey began in December 1985.

Analysis by Dalia Sussman.
ABC News polls can be found at ABCNEWS.com on the Internet, at:
http://abcnews.go.com/sections/politics/PollVault/PollVault.html
Media contact: Todd Polkes, (212) 456-4586

12/30/01 

 

This   Week    Last Week 4 Wks Ago 3 Mo. Ago 1 Yr.  Ago 12 Mo High 12 Mo Low 12 Mo Avg
 
Group
GENERAL 
POPULATION:
Overall Index
   State of
     Economy
   Personal
      Finances 
   Buying
     Climate  


-13
-38

12

-12


-11
-34

12

-10


-3
-28

24

-6


1
-8

24

-14


25
48

34

-6


25
48

34

-4


-13
-38

12

-24 


4
0

26

-14

OVERALL INDEX BY DEMOGRAPHIC GROUPS

Sex:
   Men 
   Women 


-6 
-19  

0
-20

4
-10 

5
-3 

32
18

32
18 

-6
-20 

10
-1

Age:
   18 - 34
   35 - 44 
   45 - 54
   55 - 64
   65 + 


 -6
-13 
-15
-15
-21

 -2
-15
-19
-5
-16

2
-6
-10
4
-8

9
3
1
9
-19 

22
22
28
29
27

23
33
28
29
27

-6
-15
-19
-22
-21 

10
5
1
1
-1

Income:
   Under $15K
   $15K To
      $24.9K
   $25K To
      $39.9K
   $40K To
      $49.9K
Over $50K


-44
-31

-16

3

3

-43
-26

-9

5

5

-46
-19

-5

4

20

-28
-26

-2

11

18

-28
9

21

30

55

-18
9

21

30

55

-52
-40

-24

-10

3

-36
-21

-4

10

30

Region:
   Northeast
   Midwest
   South
   West


-9
-8
-12
-21

-8
-8
-13
-11

-5
-6
-3
1

0
-2
4
0

25
26
26
20

27
26
26
20

-11
-8
-13
-21

2
6
4
4

Race:
   White
   Black 


-8
-45

-6
-44

-2
-23

6
-28

28
4

28
20

-8
-45

8
-22

Politics:
   Republican
   Democrat
   Independent 


16
-26
-19

12
-21
-16

17
-14
-8

20
-12
1

34
27
21

34
27
21

12
-26
-19

24
-5
-1

Education:
   < High
         School 
   High Sch.
        Grad. 
   College + 


-41

-18

-1

-31

-16

0

-25

-10

7

-29

-3

13

9

18

34

9

18

34

-44

-18

-1

-27

-2

18

Home:
   Own
   Rent 


-9
-23

-5
-24

2
-16

7
-15

34
6

34
6

-9
-24

10
-11

Marital Status:
   Single 
   Married 
   Sep/Wid/Div 


-16
-7
-31

-14
-5
-25

-3
2
-25

10
4
-21

27
30
-4

27
30
-3

-16
-7
-33

4
10
-20

Employ. Status:
   Full-Time
   Part-Time 
   Not
      Employed


-1
-12

-27

0
-10

-23

3
-7

-12

12
-5

-13

30
26

16

30
28

16

-1
-13

-27

13
3

-8