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ABC NEWS/MONEY MAGAZINE CONSUMER INDEX 12/30/01
EMBARGOED FOR RELEASE AFTER 6:30 p.m. Tuesday, Jan. 1, 2002
Consumer Confidence Closes
Out a Rough 2001
Consumer confidence has ended 2001
with a whimper, capping an already rough year by slipping to its lowest
level since August 1996. Its the first time in nine years, moreover, that
confidence across the year was lower on average than the year before.
The ABC News/Money magazine
Consumer Comfort Index has finished 2001 at -13 on its scale of +100 to 100,
down steeply from +23 last January. Confidence has had an unusually rocky
holiday season, with the index down 10 points in just the last month.
The index averaged +4 in 2001,
compared to +29 in 2000, its best year on record the largest
year-to-year drop in this polls 16-year history. It has been much worse,
though, averaging a dismal 44 in 1992. That suggests this recession may
be milder than the last.
INDEX The ABC/Money index is
based on views of the economy, personal finances and the buying climate.
Ratings of the economy have suffered most, diving from 71 percent positive
last January to 31 percent today. Positive ratings of personal finances lost
10 points; the buying climate, just three.
| Positive
ratings of: |
Today |
Jan.
7 2001 |
average |
| National
economy Personal finances Buying
climate
ABC/Money
Index |
31%
56
44
-13 |
71
66
47
+23 |
50
63
43
4 |

|
ABC/Money
Index |
| Today |
13 |
|
| Jan. 7 |
+23 |
|
| 2001 average |
+4 |
|
| 2000 average |
+29 |
Best full year |
| 1992 average |
-44 |
Worst full year |
| Jan. 16, 2000 +38
Record high |
+38 |
Record high |
| Feb. 9, 1992 |
-50 |
Record low |
| Average since
12/85 |
-8 |
|

CONSUMER CONFIDENCE 2001
The
index fell seven points in one week last January (tying the one-week
record), six points in a week in February, five points in a week in March
(when the recession now officially began) and another five points in one
week in April. It reversed another slide to gain ground immediately after
the Sept. 11 attacks, but then lost five points in mid-October and another
five points last week.
The ABC/Money index gauges
Americans views of current economic conditions; expectations for the
future, measured separately each month, have been looking brighter. (On Dec.
9 expectations were their least negative of the year.) Some consumer polls
combine measures of current sentiment and expectations alike; some also are
less timely than this survey, which is comprised of 1,000 interviews over
the last month, including 250 in the last week.

GROUPS
As usual, confidence is
higher among better-off Americans. The index is +3 in higher-income
households compared to -44 in the lowest, -1 among college graduates while
-41 among high-school dropouts, -8 among whites but -45 among blacks and -6
among men while 19 among women.
Here's a closer look at the three
components of the ABC/Money index:
NATIONAL ECONOMY
Thirty-one
percent of Americans rate the nation's economy as excellent or good, down
two points from last week and the fewest since Jan. 21, 1996. The best was
80 percent Jan. 16, 2000. The worst was seven percent in late 1991 and early
1992.
|
Pos.
NET |
Excel. |
Good |
Neg.
NET |
Not
good |
Poor |
| This week |
31 |
1 |
30 |
69 |
52 |
17 |
| Avg. since 12/85 |
42 |
4 |
38 |
58 |
39 |
19 |
PERSONAL FINANCES Fifty-six
percent rate their own finances as excellent or good, unchanged from last
week and the fewest since March 16, 1997. The best was 70 percent, set Aug.
30, 1998 and last matched in January 2000. The worst rating was 42 percent
on March 14, 1993.
|
Pos.
NET |
Excel. |
Good |
Neg.
NET |
Not
good |
Poor |
| This week |
56 |
6 |
50 |
44 |
32 |
12 |
| Avg. since
12/85 |
57 |
5 |
53 |
43 |
30 |
12 |
BUYING CLIMATE
Forty-four
percent say it's an excellent or good time to buy things they want and need,
down one point from last week but better than it was last spring and late
summer. The best was 57 percent Jan. 16, 2000. The worst was 20 percent in
fall 1990.
|
Pos.
NET |
Excel. |
Good |
Neg.
NET |
Not
good |
Poor |
| This week |
44 |
5 |
39 |
56 |
38 |
18 |
| Avg. since 12/85 |
39 |
3 |
36 |
61 |
41 |
21 |

METHODOLOGY
- The ABC News/Money
magazine Consumer Comfort Index represents a rolling average based on
telephone interviews with about 1,000 adults nationwide each month. This
week's results are based on 1,027 interviews in the month ending Dec. 30,
2001 and have an error margin of plus or minus three percentage points.
Field work by ICR-International Communications Research of Media, Pa.
The ABC/Money index is derived as
follows: The negative response to each index question is subtracted from the
positive response to that question. The three resulting numbers are then
added and divided by three. The index can range from +100 (everyone positive
on all three measures) to -100 (all negative on all three measures). The
survey began in December 1985.
Analysis by Dalia
Sussman.
ABC News polls can be found at
ABCNEWS.com on the Internet, at:
http://abcnews.go.com/sections/politics/PollVault/PollVault.html
Media contact: Todd Polkes, (212)
456-4586
| 12/30/01
|
This
Week |
Last
Week |
4
Wks Ago |
3
Mo. Ago |
1
Yr. Ago |
12
Mo High |
12
Mo Low |
12
Mo Avg |
|
|
Group
GENERAL
POPULATION:
Overall Index
State of
Economy
Personal
Finances
Buying
Climate |
-13
-38
12
-12
|
-11
-34
12
-10 |
-3
-28
24
-6
|
1
-8
24
-14
|
25
48
34
-6
|
25
48
34
-4
|
-13
-38
12
-24
|
4
0
26
-14
|
|
OVERALL INDEX BY DEMOGRAPHIC GROUPS |
|
Sex:
Men
Women
|
-6
-19 |
0
-20 |
4
-10 |
5
-3 |
32
18 |
32
18 |
-6
-20 |
10
-1 |
|
Age:
18 - 34
35 - 44
45 - 54
55 - 64
65 +
|
-6
-13
-15
-15
-21 |
-2
-15
-19
-5
-16 |
2
-6
-10
4
-8 |
9
3
1
9
-19 |
22
22
28
29
27 |
23
33
28
29
27 |
-6
-15
-19
-22
-21 |
10
5
1
1
-1 |
Income:
Under $15K
$15K To
$24.9K
$25K To
$39.9K
$40K To
$49.9K
Over $50K
|
-44
-31
-16
3
3 |
-43
-26
-9
5
5 |
-46
-19
-5
4
20 |
-28
-26
-2
11
18 |
-28
9
21
30
55 |
-18
9
21
30
55 |
-52
-40
-24
-10
3 |
-36
-21
-4
10
30 |
Region:
Northeast
Midwest
South
West
|
-9
-8
-12
-21 |
-8
-8
-13
-11 |
-5
-6
-3
1 |
0
-2
4
0 |
25
26
26
20 |
27
26
26
20 |
-11
-8
-13
-21 |
2
6
4
4 |
|
Race:
White
Black
|
-8
-45 |
-6
-44 |
-2
-23 |
6
-28 |
28
4 |
28
20 |
-8
-45 |
8
-22 |
|
Politics:
Republican
Democrat
Independent
|
16
-26
-19 |
12
-21
-16 |
17
-14
-8 |
20
-12
1 |
34
27
21 |
34
27
21 |
12
-26
-19 |
24
-5
-1 |
|
Education:
< High
School
High Sch.
Grad.
College +
|
-41
-18
-1 |
-31
-16
0 |
-25
-10
7 |
-29
-3
13 |
9
18
34 |
9
18
34 |
-44
-18
-1 |
-27
-2
18 |
|
Home:
Own
Rent
|
-9
-23 |
-5
-24 |
2
-16 |
7
-15 |
34
6 |
34
6 |
-9
-24 |
10
-11 |
|
Marital Status:
Single
Married
Sep/Wid/Div
|
-16
-7
-31 |
-14
-5
-25 |
-3
2
-25 |
10
4
-21 |
27
30
-4 |
27
30
-3 |
-16
-7
-33 |
4
10
-20 |
|
Employ. Status:
Full-Time
Part-Time
Not
Employed
|
-1
-12
-27 |
0
-10
-23 |
3
-7
-12 |
12
-5
-13 |
30
26
16 |
30
28
16 |
-1
-13
-27 |
13
3
-8 |
|