Consumer Confidence
Finishes a Flat February
Holding Steady After a Gyrating January
Analysis by DREW ALLEN
March 1, 2006 Consumer confidence completes a flat
February this week, holding essentially steady across the month after gyrating
through January.
The ABC News/Washington Post Consumer Comfort Index, now
-12 on its scale of +100 to -100, has hovered between -13 and -11 all month, a
respite from its four- and five-point swings last month. It now roughly matches
its average for 2006 so far (-11), as well as its 2005 average, -13.
The index comes from Americans' ratings of the national
economy, their personal finances and the buying climate. Last week ratings of
the buying climate reached a three-month low, when just 33 percent called it a
good time to spend money. It's 36 percent this week, nearer its long-term
average of 38 percent in 20 years of weekly polls.
This week 39 percent rate the economy positively, and as
usual more, 57 percent, say their personal finances are in good shape, which
precisely matches the long-term average.
TREND The CCI overall is down from -8 at the start of
the year but well up from its low last year of -23, when gas prices spiked
after Hurricane Katrina. The CCI has averaged -9 since it began in late 1985,
ranging from a high of +38 in January 2000 to a low of -50 in February 1992.
GROUPS As usual, confidence is higher among better-off
groups. The index is +49 among higher-income Americans but -45 among those with
the lowest incomes, +4 among college graduates while -48 among those who
haven't finished high school and -7 among whites but -34 among blacks.
The CCI is +2 among men and -26 among women, making the
gender gap the biggest of the year and larger than average.
The index remains far higher among Republicans (+28) than
among Independents (-14) or Democrats (-30). Regionally, at -7 it's now best in
the West, compared with -18 in the Northeast, -14 in the South and -10 in the Midwest.
Here's a closer look at the three components of the
ABC/Post CCI:
NATIONAL ECONOMY Thirty-nine percent of Americans rate
the economy as excellent or good; it was 40 percent last week. The highest was
80 percent on Jan. 16, 2000. The lowest was 7 percent in late 1991 and early
1992.
PERSONAL FINANCES Fifty-seven percent say their own
finances are excellent or good; it was also 57 percent last week. The best was
70 percent on Aug. 30, 1998, matched in January 2000. The worst was 42 percent
on March 14, 1993.
BUYING CLIMATE Thirty-six percent say it's an excellent
or good time to buy things; it was 33 percent last week. The best was 57
percent on Jan. 16, 2000. The worst was 20 percent in fall 1990.
METHODOLOGY Interviews for the ABC News/Washington Post
Consumer Comfort Index are reported in a four-week rolling average. This week's
results are based on telephone interviews among a random national sample of
1,000 adults in the four weeks ending Feb. 26, 2006. The results have a
three-point error margin. Field work was done by ICR-International
Communications Research of Media, Pa.
The index is derived by subtracting the negative response
to each index question from the positive response to that question. The three
resulting numbers are added and divided by three. The index can range from +100
(everyone positive on all three measures) to -100 (all negative on all three
measures). The survey began in December 1985.