Confidence Runs Out of
Gas in May
Forty-Five Percent Rate
Their Finances Positively
Analysis by Peyton M. Craighill
June
2, 2009
Rising
gasoline prices have cut short an advance in public ratings of the current
economy, pushing consumer confidence back near its record low in nearly a
generation.
The
ABC News Consumer Comfort Index has dropped 7 points below its mid-May high. No
wonder: The average price of a gallon of unleaded gasoline has gained 48 cents
since the end of April. Rising gas prices historically have depressed consumer
views.
Click here for PDF
with charts and data table.
The
CCI now stands at -49 on its scale of +100 to -100, worsening in the last three
weeks after hitting -42 on May 10, its best of the year. The index now matches
its 2009 average and is just 5 points from its record low in 23 years of weekly
polls, -54 on Jan. 25.
The
index is based on Americans' views of current economic conditions. Expectations
for the future, which ABC measures separately, improved last month to their
best in five years. Current sentiment, though, is the measure more firmly
rooted in today's reality.
INDEX The CCI's
changes stem mostly from ratings of personal finances, which have swung from 45
percent positive in early April to 52 percent May 10, then back to 45 percent
now 12 points below their long-term
average.
Positive
ratings of the other two other elements of the CCI the national economy and the buying
climate are steadier, and as usual, much
lower. Twenty-four percent say it's a good time to buy things, stuck in a tight
2-point range the last seven weeks, 13 points below average and just 6 points
above the record low in October and August.
In
the worst of the three measures, only 7 percent rate the economy positively, in
single digits for 32 of the last 34 weeks and 31 points below the long-term
average.
TREND The CCI
advanced, in fits and starts, from a recent low of -51 in mid-April to its
mid-May level, then took its sharpest three-week decline since October.
That
extends a rough ride for confidence this year. The index's 2009 average so far,
-49, is 37 points below its long-term average and 7 points below its 2008
average itself the second worst on
record, after 1992's -44.
The
CCI has been below -40 for a record 58 weeks and hasn't seen positive territory
for over two years. It's far below its record high, +38 in January 2000.
GROUPS The index is
higher as usual among better-off Americans, but still negative across the board
for the 14th straight week all but two
weeks this year. It's -11 among those with the highest incomes but -80 among
those with the lowest (the worst since February), -37 among those who've
attended college vs. -58 among high school dropouts, -43 among men while -53
among women, -45 among homeowners compared with -56 among renters and -48 among
whites (2 points from the low) vs. -56 among blacks.
Partisan
differences remain, with the index at -35 among Republicans vs. -54 among
Democrats and -52 among independents. That 19-point Republican-Democratic gap
is smaller than last year's average difference, 41 points, and the long-term
difference in data since 1990, 33 points.
In
the past three weeks the index has dropped most sharply in the West, among men
and independents.
Here's
a closer look at the three components of the ABC News CCI:
NATIONAL
ECONOMY Seven
percent of Americans rate the economy as excellent or good; it was 8 percent
last week. The highest was 80 percent Jan. 16, 2000. The worst was 4 percent
Feb. 8.
PERSONAL
FINANCES Forty-five
percent say their own finances are excellent or good; it was 46 percent last
week. The best was 70 percent, last reached in January 2000. The worst was 41
percent Jan. 25.
BUYING
CLIMATE Twenty-four
percent say it's an excellent or good time to buy things; it was 25 percent
last week. The best was 57 percent on Jan. 16, 2000. The worst was 18 percent
Oct. 19, Aug. 10 and Aug. 24, 2008.
METHODOLOGY Interviews
for the ABC News Consumer Comfort Index are reported in a four-week rolling
average. This week's results are based on telephone interviews among a random
national sample of 1,000 adults in the four weeks ending May 31, 2009. The results
have a 3-point error margin. Field work by ICR-International
Communications Research of Media, Pa.
The
index is derived by subtracting the negative response to each index question
from the positive response to that question. The three resulting numbers are
added and divided by three. The index can range from +100 (everyone positive on
all three measures) to -100 (all negative on all three measures). The survey
began in December 1985.