Small Business Omnibus Survey
Reach small businesses through ICR SmallBiz EXCEL.
 There are nearly 25 million small businesses in the U.S.—accounting for almost half of the U.S. gross domestic product. Small businesses represent a lucrative market you can’t afford to ignore. ICR SmallBizEXCEL can help you reach them—with products and services that are right for them. Our up-to-date database can tell you if you’re on track by testing your products or ideas. We make it easy. All you have to do is contact us with your challenges. We’ll provide the solution.
SmallBizEXCEL gives you:
- Virtually instant primary data
- Quick and reliable data for next week’s meeting
- Topical, time-influenced or snapshot information
- A method to test awareness of your advertising
- Usage data on your products or services
- A reading on interest in new product concepts
- An understanding of purchasing plans
- An understanding of product or service preferences over the competition
- A brand loyalty reality check
- Resulting data tabulated using a standardized banner offering of up to 24 banner points based on selected firmographics and geography
- A custom-designed analysis and interpretation option by the advanced statistical analysis group
Sample design consists of:
- 500 interviews over a 10-day field period
- A nationally representative sampling
- Rotation blocks of questions to prevent potential bias
- A fully stratified sampling
Respondent classification data and demographics include:
- Businesses with combinations of characteristics
- Owners and/or managers
- Industry/SIC code
- Number of employees—less than 10, 10 to 19, 20 to 49 or 50 to 99
- Annual sales
- Number of business locations
- Whether business is involved in e-commerce
- Regions of the country
Schedule:
ICR SmallBizEXCEL runs over a two-week period each month. Contact us today for more details. Closed-end results can be delivered as quickly as two days after interviewing ends. Open ended results are delivered one week after that.
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