Hispanic EXCEL - Hispanic Omnibus
 With the ICR HispanicEXCEL you can learn how to capture your share of $700 billion in consumer spending.
There are 38.8 million Hispanics in the United States—a number that is growing rapidly. Although household incomes are less, there are more consuming members of the family than with the average white family—so they spend more on groceries, apparel and other necessities. How do you reach them? By learning what makes them tick with a Hispanic Omnibus study. Our approach gives every Hispanic household in the United States a chance to be interviewed. We get the right respondent, the right data and an accurate representation of Hispanics regardless of their last names or where they live.
Download our latest Report on Hispanic Spending regarding in-home entertainment.
ICR HispanicEXCEL gives you a way to:
- Conduct tracking studies
- Conduct last-minute studies
- Test new product concepts
- Develop databases or specific samples
- Conduct awareness, trial and usage studies
- Reach low-incidence populations
- Get top-line data the day after interviewing ends
- Learn what you need to know for a fraction of the cost of a custom survey
- Merge ICR HispanicEXCEL with ICR EXCEL as a comparison option
Sample design consists of:
- 1,000 interviews conducted in just two weeks of Hispanics age 18 and older
- A nationally representative sampling of Hispanics across ethnic origins
- A national disproportionate stratified sampling design using an optimal allocation method of selection
- An incidence over double the national rate of reaching the right sampling
Respondent data classification and demographics include:
- Ability to speak English and Spanish (with over half the interviews conducted in Spanish)
- Acculturation
- Gender
- Age
- Education
- Region
Additional features include:
- Nationally representative and projectable estimates of the Hispanic population 18 years of age or older
- A weighting process that takes into account the disproportionate probabilities of household selection due to the number of separate telephone lines and those associated with the random selection of an individual household member
- A post-sampling stratification and balance by key demographics such as age, sex, region and education
Schedule
ICR HispanicEXCEL runs over a two-week period each month. Contact us today for more details. Closed-end results can be delivered as quickly as two days after interviewing ends. Open-ended results are delivered one week after that.
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