Advanced Research Methods
Advanced Research Methods—Market research is an essential component of business today; without it, decisions can have risky economic consequences. ICR is experienced at both business analytics and statistical methodologies, allowing us to be your research partner.
ICR’s Advanced Research Methods philosophy is to emphasize the integration of research findings with your business goals to produce actionable direction and applied solutions to the challenges you encounter.
Established techniques such as multiple and categorical regression models, data reduction measures, segmentation approaches and discriminant methods, multi-dimensional and related scaling, structural equation modeling, and CART/CHAID approaches are all provided, in addition to novel and proprietary techniques. Some of the areas where ICR’s Advanced Methods Group specializes include:
- Customer Satisfaction
- Customer Loyalty
- Brand Equity
- Market Segmentation
- Product Selection
We are consistently implementing the latest qualitative and quantitative techniques to meet your challenges and provide solutions. Ask us about the techniques for your business issue.