About ICR
At ICR, we’ve been delivering marketing research solutions since 1983. We’ve designed and implemented thousands of custom marketing and opinion polling studies for a diverse group of clients from not-for-profit to financial services firms, pharmaceutical to entertainment businesses and healthcare to media organizations. Not to mention business service companies of all kinds. We provide direction in product development, advertising, branding, customer satisfaction, customer loyalty and social science research. Our services meet demanding standards, delivering the accuracy and expertise you need.
Our professional staff represents a broad range of educational backgrounds, research skills and specific industry experience. You’ll benefit from a research expert who will apply strategic thinking to your challenges. By understanding your objectives, we’ll get your project off to the best start. We respond to your needs and provide you with insight into the crucial details.
At ICR, we emphasize problem definition and apply that understanding to the research design and data collection, analysis, interpretation, and reporting. We’re part of AUS, Inc., a company with nearly 700 full-time and part-time employees, $37 million in annual revenues, and offices in eight states.
Along with providing full-service research, at ICR we have a reputation for quick and cost-efficient research through our telephone omnibus services:
- Adult omnibus—ICR EXCEL runs twice weekly
- Hispanic omnibus—ICR HispanicEXCEL monthly survey of the U.S. Hispanic
population
- Teens omnibus —ICR TeenEXCEL monthly polling of U.S. teens
- CENTRIS omnibus (In-home Technology)—ICR CENTRIS survey that targets communications,
entertainment and technology usage in households
- Small Businesses—ICR SmallBizEXCEL monthly survey of businesses
with fewer than 100 employees
Whatever solution you’re after, we have the wisdom and experience to help you find it. |