YOUR RESEARCH INSIGHT PARTNER
Research solutions for your tough challenges
How best to address your consumer and business information questions? Since 1983, ICR has been designing and implementing solutions to complex strategic, tactical and policy issues for a broad range of business, government, academic and foundation clients.
A full-service custom research agency, ICR's expertise includes both consumer and business-to-business research. Clients cover a broad range of sectors, and include consumer package goods, health and health insurance, home improvement and remodeling, media and entertainment and many others. Our work addresses all of the major research questions, including usage and attitude studies, market segmentation, new product concept testing, brand and advertising trackers, pricing, brand equity and so on. We utilize all of the major methodologies, including measurement of social media.
53 West Baltimore Pike Media, PA 19063